Kestrel Lemen

Your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.

March 17, 2023

The Q2 2023 Email Marketing Calendar

In this FREE download you'll learn how to plan out your email marketing for the quarter. We've provided ideas, prompts and tools for you to get more done in less time.

February 27, 2023

What should you send this month?

Struggling to know what to send this month? We've got you covered, here's examples and ideas on what you should be sending.

December 1, 2022

What to put in a holiday greeting [+ email examples]

Learn what it takes to create a successful, non-cringy email for Christmas, Kwanzaa, Hanukkah and any other holiday greeting.

November 21, 2022

Holiday subject line examples for you to copy and paste

We’re giving you a stash of subject line ideas for your holiday email marketing newsletter — from traditional gifting-themed messages to last-chance emails.

November 10, 2022

4 Thanksgiving Day email newsletter examples

Fold a Thanksgiving Day newsletter into your overall holiday promotion strategy. We show different ways to do it.

September 1, 2022

Email subject line and copy ideas for Black Friday and Cyber Monday

Crafting Black Friday and Cyber Monday email messages can be a struggle, from subject lines to the call to action. Make our suggestions your own when the creativity runs dry.

August 31, 2022

Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?

August 26, 2022

Black Friday, Cyber Monday, and holiday email marketing calendars for 2022

We have six email marketing calendar ideas for Shopify merchants — from promoting early, to leveraging Black Friday and Cyber Monday, to ending December strong.

August 8, 2022

The anatomy of a marketing email [+email design best practices]

Creating clickable email promotions and campaigns that lead to sales begins by understanding a marketing email's fundamental elements and framework.

July 29, 2022

Email marketing ideas for back-to-school and back-to-college shopping

Back-to-school shopping season is an important ecommerce event for any Shopify merchant to take notice of. We look at email marketing examples across a spectrum of industries, including the not so obvious.

July 25, 2022

6 ways Shopify merchants can prep now for holiday and BFCM email marketing

The Q4 holiday shopping season may be a few months away, but it’s prime time for Shopify merchants to start revving their marketing engines. We’ve got six steps to get you started now.

July 14, 2022

The 10 most important email marketing metrics every Shopify merchant should track

Find the metrics that mean the most after you send your newsletter.

July 12, 2022

Tip of the month: metrics

You don’t need a massive pile of data to make improvements. Checking out a few performance metrics from just one email can get you started.

July 5, 2022

Popup examples from 7 ecommerce industries that show personality

Why make a boring, run-of-the-mill website popup if you can infuse it with some personality? See how some brands are attracting email subscribers with a pop of personalization.

June 6, 2022

A 101 on turning abandoned checkouts into sales

Shoppers consistently abandon their online shopping carts. But all is not lost when you implement abandoned checkout email automations. We provide a structure and tips for how to do it.

May 25, 2022

To improve email personalization, start with your popup

When you include a form field on your popup that goes beyond capturing an email address, you’re setting yourself up to better connect with subscribers. We look at how to do it.

May 13, 2022

The email automations every Shopify merchant needs to know

We walk through Seguno’s pre-built automations and how to use them.

May 6, 2022

Tip of the month: ‘plus addressing’ for testing

Creating variations of your email address can save you time and headaches with testing and organizing your emails.

April 28, 2022

How to greet new subscribers with a welcome email or series

The welcome email is one of the best-performing email automations. We dive into ideas for crafting one, whether it’s a single message or a series.

April 22, 2022

How to master the art of popup timing

When’s the best time to trigger a website popup? It’s a balancing act, and finding the right answer requires experimentation.

April 15, 2022

How to use multiple website popups

Deploying more than one website popup can be a means for improving your shop visitors’ experience. We explain why and how to do it.

April 14, 2022

Tip of the month: Shopify segments

Shopify transitioned all merchants from using “Saved Customer Groups” to “Segments.” Here’s how to navigate and take advantage of the change.

April 8, 2022

5 email popup examples that don’t include a discount

Many website popups aimed at email capture depend on a discount as the hook. But it doesn’t have to be this way — there are other ways to convert website visitors into subscribers.

March 28, 2022

A beginner’s guide to website popups

A high-performing website popup can grow your email list and encourage engagement. We show you the basics of creating and using them.

March 16, 2022

5 ways to take advantage of Shopify’s segmentation tool

One of the most powerful ways to achieve personalization is by segmenting your subscriber list. We illustrate five ways to use a new customer segment tool within Shopify.

March 15, 2022

3 ways to grow your email list through your website

Your website is the first thing you should optimize for growing your subscriber list. We examine three different approaches for enticing people to provide you their email addresses.

March 4, 2022

The first step to growing your email list

If you’re intent on building a good email list, your first job is to determine what you’re going to give in exchange for an email address. We explore the options for establishing a strong foundation that motivates email subscriptions.

March 3, 2022

What Shopify’s 2021 commerce report means to your online shop

We give you our hot takes on the future of ecommerce, the future of retail, and the future of shipping and logistics.

February 14, 2022

5 things customers love about Seguno

In commemoration of our five-year anniversary, we reflect on the five things that customers love most about Seguno.

February 10, 2022

How often and when to send marketing emails

Wondering how often you should send your marketing emails, and the best times? We’ve got a roadmap and best practices to guide you.

February 2, 2022

Tip of the month: photo corners

Change up the look of your photos. Rounded corners, full circles — both are possible and super simple to create.

January 4, 2022

Tip of the month: app integrations

Take your email marketing further with one or more of the ecommerce apps that connect with Seguno.

December 8, 2021

Seguno Spotify Playlists

Need some music to listen to while working away on your Shopify store? Look no farther. We put some of our favorites together for your listening pleasure.

December 8, 2021

I've been dreaming of a fluffy Kittenmas

Sometimes you need to take a break and just look at some kittens. Go ahead, we don't judge.

December 6, 2021

Drinks We Drink: Holiday Edition

In this festive episode we take a break from our regular content, and focus on drinks to enjoy this holiday season.

November 30, 2021

Holiday Gifting Campaign Templates

Take a look at the three new Holiday Gifting campaign templates, how you can use them, and recommended send times.

November 29, 2021

What to send this month

We're offically into the last parts of the holiday season and it's time to focus on gifting and shipping related messages. Watch our latest episode on what to send this month to learn more!

November 12, 2021

Webinar Replay: Introduction to Email Campaigns

Listen to this recording of our live event, and watch as we walk you through Campaigns and Campaign Templates

November 9, 2021

Customizing a campaign template

Customizing a template is a quick and easy way to customize your newsletter so that it matches your brand

November 8, 2021

New Features: Campaigns and Campaign Templates

You can now develop campaigns on your own, or use one of our templates to create your own 4 part newsletter campaign

October 18, 2021

The Email Edit: Episode 9

In this episode of The Edit we dive into three different Shopify Merchant messages and review them.

October 8, 2021

Our New Black Friday Cyber Monday Lookbook

Take a peek at our newst free download and get message ideas for this BFCM

October 5, 2021

New Templates: Fall and Halloween

We've got a new lineup for 2021, but don't worry if you had some favorites from last year, those are still around.

September 23, 2021

How Shopify Merchants Can Build a Superpowered List Growth Engine

Much like you're the power behind your business, a list growth engine is what powers your email marketing efforts to help drive your business forward.

September 16, 2021

Why You Want to Avoid Purchased Lists

Avoiding purchased lists is a great way to stay out of the Spam folder and keep your overall email marketing successful

September 15, 2021

Why Shopify Merchants Need Checkout Abandonment Emails

Customers who have already subscribed, visited your site, and picked out what they want to buy are huge money makers for your Shopify business, so you don’t want to let them get away.

August 30, 2021

New Templates: Labor Day and end of summer

Shopify Merchants can mark the end of summer with 2 things: end of summer sales and Labor Day.