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12
Webinar Event:  
Wednesday, October 12, 2022

Your Black Friday Email Game Plan

Marketing experts Kestrel Lemen from Seguno and Randi Ward from soona focus on how Shopify merchants can increase BFCM sales through their email marketing program and product photography.

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Seguno Email Marketing
In partnership with soona

In this live 60-minute webinar, marketing experts Kestrel Lemen from Seguno and Randi Ward from soona focus on how Shopify merchants can increase BFCM sales through their email marketing program and product photography. They’ll lay down proven steps for successfully approaching this season — the same ones used by big retailers and merchants to consistently drive sales.

This webinar includes:

  • How to choose a BFCM strategy for your business
  • Email calendar examples to eliminate sending guesswork
  • Shopify product photography best practices 
  • Holiday content ideas and examples

You’ll learn about time-saving tools that can help you shift focus to running your business. The webinar also includes a Q&A session.

Register for Event

Event Date & Time (EST): 
October 12, 2022
 at 
2:00 pm
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Your Black Friday Email Game Plan

On-Demand

This event is available on-demand
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Event Presenters

Kestrel Lemen
Kestrel Lemen
Senior Strategist
Kestrel brings over ten years of email marketing experience to the table. She is passionate about helping Shopify sellers grow their business and increase their revenue through email marketing. She’s worked with hundreds of clients from major brands like LVMH, NotOnTheHighStreet, and ROKU, to small mom and pop shops.
Randi Ward
Randi Ward
Production Success Manager
Randi works as a production success manager at Soona and is incredibly passionate about all things creative, specifically graphic design and photography.

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Why Seguno?

Email Marketing Inside Shopify

Create, manage, and track your email marketing—without leaving Shopify.

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Email Newsletters

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Powerful Automations

Sophisticated technology made easy: baked-in best practices and one-click automations mean more time for your business.

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Ready-made Templates

Save time with our pre-built templates, complete with attractive imagery and marketing copy—all fully customizable.

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