the Seguno blog—your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.

Learn how unique coupon codes prevent coupon abuse, personalize promotions, and enable attribution — and the ways to use them to attract, delight, and retain customers.

Learn how to choose the right Shopify discount type for your promotional pricing strategy, with guidance on when to use each without hurting margins.

You need strong email deliverability to reach your subscribers’ inboxes consistently. Our guide covers email deliverability basics and the six things you can do to support it.

Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.

Promoting Shopify discount codes requires more than flipping a switch. Learn how to leverage your website, email marketing, and other channels to drive awareness and redemptions.

Learn nine discounting safeguards to help drive Shopify sales while protecting profit margins and avoiding over-discounting.

Learn how Shopify discount codes work, the types available, when to use them vs automatic discounts, and best practices to protect profits and enhance performance.

Learn how unique coupon codes prevent coupon abuse, personalize promotions, and enable attribution — and the ways to use them to attract, delight, and retain customers.

Post-purchase emails are vital for re-engaging Shopify store customers. We walk you through five customer retention post-purchase email examples.

Abandoned checkout emails are essential email automations for every Shopify store, helping convert shoppers into buyers. We’ve got the stats showing that they work, plus a structure and tips for making effective ones.

We walk through Seguno’s pre-built automations and how to use them.

Email automations can be a scary thing, especially if you’re new to email marketing. We answer our customers’ most commonly asked questions to relieve some of those insecurities and set you on the right path.