each coupon code contains a random string of characters, so they cannot be leaked.
benefits include:
Mike Rossi
CEO & Founder, Smile.io
eleven primary use cases for unique codes emerged from our analysis:
Seasonal discounts are the most popular of all, accounting for 32% of discount sets and more than twice the number of affiliate use cases.
makes up 15% of all identifiable use cases, with 33% of Plus stores using them– compared to just 16% of non-Plus shops. This is no surprise: brands want accurate affiliate attribution to understand what's working.
accounts for 12% of use cases, with 30% of Plus stores using them versus 15% of non-Plus. New subscriber and winback are most popular, followed by post-purchase. Checkout, abandonment, prospecting are underused.
represents the largest usage difference between Plus brands (28%) and non-Plus (10%). Employee and student/teacher discounts are most common.
employed by 23% of Plus brands compared to only 7% of non-Plus. Turn sub-par brand experiences into loyal customers with personalized codes that can't leak.
embraced by Plus (30%) and non-Plus (17%) to recognize loyalty, whether rewarding feedback or encouraging referrals.
John Beaver
Founder of Desky.com
when brands issue unique discount codes, they overwhelmingly stick to two types that are simple to understand: percentage off and dollar-amount off.
free shipping is often set up as an automatic cart rule triggered when the order hits a minimum threshold; so, it is not popular for unique codes.
when using percentage off as the discount value, the favorite is 20%. It’s used about 17% more often than the second popular discount, 10% off.
brands often settle on 20% because it’s a familiar sweet spot that retains margins.
our data reveals clear opportunities for all Shopify brands to approach discounting more mindfully.
follow the example of Plus merchants who use unique codes more.
grow revenue without devaluing your brand or making guesses about attribution with unique discount codes.
use unique codes in your promotions year‑round.
go beyond Black Friday Cyber Monday or popular holidays. Try affiliate and lifecycle marketing.
expand your use of unique discounts.
consider often overlooked use cases like affiliate marketing, insider discounts, and customer service.
revisit how you use unique codes in lifecycle marketing.
add unique codes to communications across customer stages. Include winback, post purchase, abandonment, and prospecting.
Becky Chambers
VP of Lifecycle + Retention at Caddis
Seguno’s Bulk Discount Code Bot generates unlimited unique coupon codes that stop coupon abuse, improve attribution, and drive revenue. Create codes right in Shopify, then export them to your marketing channel of choice.
do discount codes make a difference in customer engagement and sales? Does it matter if they’re generic codes or unique codes? To answer that question, we analyzed tens of thousands of emails sent with Seguno.
Here’s some of what we found:
