Seguno vs Omnisend
Seguno is the best
Omnisend alternative for Shopify.
Seguno goes beyond integration—leverage your store data to build high-converting emails, faster.
2024 Shopify Build Award for Best App
Seguno goes beyond integration—leverage your store data to build high-converting emails, faster.
Seguno is a Shopify-exclusive email marketing platform designed to work natively within the Shopify admin, offering a seamless experience for ecommerce brands. Omnisend focuses on omnichannel marketing and isn’t exclusively built for Shopify.
Seguno is built inside Shopify and has earned the Built for Shopify badge for all its apps. It installs like a Shopify app and syncs in real-time with orders, products, customers, and discounts. Omnisend has a Shopify integration, but requires brands to work with an additional dataset inside Omnisend.
Seguno generally offers more affordable pricing for small to mid-sized businesses. Its pricing is based only on active subscribers and includes premium features like automation and reporting without costly add-ons. Omnisend’s plans can become more expensive when using SMS or additional channels.
Switching from Omnisend to Seguno is fast and straightforward. Seguno provides onboarding support and guidance to help migrate your subscribers, templates, and key automations. Since Seguno is built for Shopify, setup is fast and doesn’t require a steep learning curve.
Seguno offers robust, easy-to-use automations tailored for ecommerce, like abandoned cart emails, post-purchase flows, and product review requests. While Omnisend supports more complex, multi-channel workflows, Seguno’s automations are simpler to set up and tightly integrated with Shopify customer data—ideal for merchants who want results without complexity.
Seguno offers built-in abandoned cart automations using Shopify’s checkout data for precise targeting. Since it lives inside Shopify, there’s no syncing delay. Omnisend also provides this feature, but Seguno’s version is simpler to set up and more tightly integrated with Shopify discounts.