Library of marketing advice for attracting and retaining customers

One of the most powerful ways to achieve personalization is by segmenting your subscriber list. We illustrate five ways to use Shopify’s customer segment tool.

Deliver more value by shaping email messages with behavioral data. Learn how to use behavioral targeting to increase email engagement, conversions and brand loyalty.

Learn nine discounting safeguards to help drive Shopify sales while protecting profit margins and avoiding over-discounting.

Learn how to choose the right Shopify discount type for your promotional pricing strategy, with guidance on when to use each without hurting margins.

Promoting Shopify discount codes requires more than flipping a switch. Learn how to leverage your website, email marketing, and other channels to drive awareness and redemptions.

Learn how Shopify discount codes work, the types available, when to use them vs automatic discounts, and best practices to protect profits and enhance performance.

Learn how unique coupon codes prevent coupon abuse, personalize promotions, and enable attribution — and the ways to use them to attract, delight, and retain customers.

You need strong email deliverability to reach your subscribers’ inboxes consistently. Our guide covers email deliverability basics and the six things you can do to support it.

Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.

We’re answering the question “What is Pink Friday?” and showing how Shopify boutiques can plug into the event with email marketing examples.

Fill your calendar with newsletter ideas for November, from spinning your take on Election Day to steering holiday shoppers your way.

Mastering customer acquisition cost (CAC) is critical for ecommerce profitability and growth. Learn why controlling CAC is vital, ways to decrease acquisition spending, and how your customer lifetime value (CLV) will determine how much you can spend on CAC.