Library of marketing advice for attracting and retaining customers

Customer reviews and photos build trust. See UGC email examples and learn how to collect and use UGC in your email marketing.

Sending texts isn't the same as running a program. Use this SMS marketing checklist to build lasting customer relationships, not just one-off sales.

Devise your next email idea with our step-by-step guide. Learn how to use Shopify Sidekick to find gaps between your Seguno email data and your store's top sellers.

Shopify's Spring '26 "Everywhere" Edition shipped 150+ updates. We sorted through them to bring you the developments that matter most for your store.

Learn how unique coupon codes prevent coupon abuse, personalize promotions, and enable attribution — and the ways to use them to attract, delight, and retain customers.

Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.

Strategic Shopify marketers don’t discount carelessly. Becky Chambers of Caddis Eye Appliances shares her process for achieving margin-smart discounting.

One of the most powerful ways to achieve personalization is by segmenting your subscriber list. We illustrate five ways to use Shopify’s customer segment tool.

Deliver more value by shaping email messages with behavioral data. Learn how to use behavioral targeting to increase email engagement, conversions and brand loyalty.

Learn nine discounting safeguards to help drive Shopify sales while protecting profit margins and avoiding over-discounting.

Learn how to choose the right Shopify discount type for your promotional pricing strategy, with guidance on when to use each without hurting margins.

Promoting Shopify discount codes requires more than flipping a switch. Learn how to leverage your website, email marketing, and other channels to drive awareness and redemptions.