segmentation brings that same relevance to your campaigns. Our Advanced Shopify Segmentation Playbook gives you ready-to-use segments to level up your newsletters, using the Shopify data you already have.
When you rely on Shopify’s data, advanced segmentation isn’t complex. Data plus intentionality is all you need to effectively target your audience. You don’t need any extra tools to access the following data for building Shopify-native segments:
Shopify is the best place for segmentation because it already has the data you need.
There’s no point in spending hours on combining data from different systems, trying to reconcile inconsistencies, battling data formats, and worrying about connections. The customer data in Shopify is reliable and powerful on its own, and it’s always up to date.
To support more advanced segmentation, expand tagging to deepen your data collection. You should regularly cultivate product and customer tags by:
