Shopify personalization
Shopify metafields centralize your data at the heart of your store.
save customer data as a metafield—like loyalty tiers, quiz answers, and preferences.
show a customer’s points balance in an email or trigger an automated response to a quiz choice.
any question a new subscriber answers can become actionable data when you store responses as metafield values.
display customer metafields collected with Seguno or another app, from loyalty balances to a birthday.
swap in email content tailored to metafield data, eliminating the need to create extra newsletter versions
metafields can fuel specific Shopify customer segments for more precise targeting
immediately trigger complex Flow automations when customer data changes
when you switch to Seguno, you move the data to where it belongs:
the benefits of drawing on one source of customer data stack up, reaching well beyond your emails:
Metafields are a built-in Shopify feature that lets you store custom data on a customer, product, or order. Seguno can pull customer metafields into emails, segments, and automations.
Seguno Email Marketing automatically writes engagement-tracking metafields to your Shopify customer profiles:
Once a value is stored on a customer, Seguno can insert it into email copy or use it to target who receives a segmented or automated email.
A tag is a simple label that you add to a customer account. A metafield holds an actual value you can display and filter on. For example, a tag identifies that someone is a loyalty program member; a metafield indicates that they have 847 points.
Seguno leverages Shopify metafields in three ways: personalizing email content, building dynamic segments and automations, and capturing metafield data through popups and forms.
No. Seguno's import tool maps your existing custom fields into Shopify metafields, so your customer data follows.
