Business essentials for strengthening Shopify store operations

Explore the top Built for Shopify apps for scaling operations, from email marketing to referral platforms. We dive into the features behind each app that earned Shopify’s badge of quality.

Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.

Mastering customer acquisition cost (CAC) is critical for ecommerce profitability and growth. Learn why controlling CAC is vital, ways to decrease acquisition spending, and how your customer lifetime value (CLV) will determine how much you can spend on CAC.

Want to develop an ecommerce loyalty program but don’t know how? We guide you through four steps for building a customer retention program.

Shopify Summer Editions 2024 is here! We sorted through the updates to bring you our favorite developments to enhance your business.

Choosing ecommerce marketing tools and strategies that fit your stage of business is critical to growth. Our guide helps you determine the right email marketing app.

We’ve studied Shopify Winter Editions 2024 to identify the top nine product updates likely to advance merchant success.

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.

The Shopify Editions 2023 summer release is here, with much to unpack! We’re sharing our top 8 updates for merchants to improve their marketing and merchandising.

Considering a subscription option for your Shopify store? Here’s the lowdown on everything you need to know, from model variations to steps for getting started.

All Shopify merchants need to understand the basics of being profitable. That involves having a handle on expenses, profits, return on investment, and lifetime value.