Marketing insights and strategies for cutting through the BFCM noise

We’re answering the question “What is Pink Friday?” and showing how Shopify boutiques can plug into the event with email marketing examples.

We’re looking at Seguno merchant email marketing for BFCM 2024, examining the data to uncover subscriber habits from the start of BFCM week through Cyber Monday.

Check out five Thanksgiving newsletter ideas and examples to connect with your audience of email subscribers.

We analyzed our customer data from BFCM 2023 to find email-sending practices worth investigating. The result is four BFCM email recommendations for 2024.

Crafting Black Friday and Cyber Monday email content can be a struggle, from subject lines to the call to action. Grab our 35 best email subject lines and copy ideas to drive maximum conversions from your email list.

Learn how to create stunning images for Cyber Monday and Black Friday email designs using Seguno’s Canva integration.

Optimize your marketing game for the year's biggest shopping event. Learn how to grow your email list this Black Friday and Cyber Monday.

Get clarity about the best time to send Black Friday emails and holiday season newsletters through six email marketing calendar ideas for smart Shopify merchants.

Discover 6 Black Friday & Cyber Monday popups that will help you maximize your holiday sales revenue in 2023.

Boost your sales with an effective Black Friday email marketing strategy. Uncover expert tips and proven tactics.

How did Black Friday/Cyber Monday (BFCM) email marketing pan out for Seguno users? We examined the data to identify trends and successes, as well as potential opportunities for the 2023 BFCM stretch.

Generating email ideas is a top struggle for Shopify merchants. We’ve got seven email newsletter ideas — that aren’t sales promotions — to engage subscribers during the BFCM and holiday stretch.