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Marketing insights and strategies for cutting through the BFCM noise

Seguno’s 2022 BFCM email marketing results
December 13, 2022
Black Friday & Cyber MondayBFCM

Seguno’s 2022 BFCM email marketing results

How did Black Friday/Cyber Monday (BFCM) email marketing pan out for Seguno users? We examined the data to identify trends and successes, as well as potential opportunities for the 2023 BFCM stretch.

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4 Thanksgiving Day email newsletter examples
November 10, 2022
Black Friday & Cyber MondayBFCM
Holiday

4 Thanksgiving Day email newsletter examples

Fold a Thanksgiving Day newsletter into your overall holiday promotion strategy. We show different ways to do it.

598
7 engaging email newsletters to rev up your holiday marketing
October 25, 2022
Black Friday & Cyber MondayBFCM
Holiday

7 engaging email newsletters to rev up your holiday marketing

Generating email ideas is a top struggle for Shopify merchants. We’ve got seven email newsletter ideas — that aren’t sales promotions — to engage subscribers during the BFCM and holiday stretch.

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What Shopify merchants say about holiday marketing: their struggles, successes and advice
September 16, 2022
Black Friday & Cyber MondayBFCM
Holiday

What Shopify merchants say about holiday marketing: their struggles, successes and advice

We surveyed Shopify merchants to gauge the significance of BFCM and the holiday season, and to get a peek into their thoughts and experiences around email marketing.

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Email subject line and copy ideas for Black Friday and Cyber Monday
September 1, 2022
Marketing
Black Friday & Cyber MondayBFCM

Email subject line and copy ideas for Black Friday and Cyber Monday

Crafting Black Friday and Cyber Monday email messages can be a struggle, from subject lines to the call to action. Make our suggestions your own when the creativity runs dry.

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Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)
August 31, 2022
Marketing
Black Friday & Cyber MondayBFCM

Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?

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Black Friday, Cyber Monday, and holiday email marketing calendars for 2022
August 26, 2022
Black Friday & Cyber MondayBFCM
Holiday

Black Friday, Cyber Monday, and holiday email marketing calendars for 2022

We have six email marketing calendar ideas for Shopify merchants — from promoting early, to leveraging Black Friday and Cyber Monday, to ending December strong.

1512
6 ways Shopify merchants can prep now for holiday and BFCM email marketing
July 25, 2022
Black Friday & Cyber MondayBFCM

6 ways Shopify merchants can prep now for holiday and BFCM email marketing

The Q4 holiday shopping season may be a few months away, but it’s prime time for Shopify merchants to start revving their marketing engines. We’ve got six steps to get you started now.

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Our New Black Friday Cyber Monday Lookbook
October 8, 2021
Marketing
Black Friday & Cyber MondayBFCM

Our New Black Friday Cyber Monday Lookbook

Take a peek at our newst free download and get message ideas for this BFCM

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