The six steps for starting an email marketing program

Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.

In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.

In part 2 of “6 steps to start email marketing for your Shopify store,” we look at four ways to capture email subscribers on your website.

In part 3 of “6 steps to start email marketing for your Shopify store,” we cover best practices when creating welcome email automations.

In part 4 of “6 steps to start email marketing for your Shopify store,” we provide a step-by-step guide for designing an email newsletter from scratch.

In part 5 of “6 steps to start email marketing for your Shopify store,” we review three email template options for saving you time.

In part 6 of “6 steps to start email marketing for your Shopify store,” we review three additional automations that will boost conversions: abandoned checkout, product purchased, and new purchaser.