Guides and advice for boosting sales with Shopify discounts

Learn nine discounting safeguards to help drive Shopify sales while protecting profit margins and avoiding over-discounting.

Learn how Shopify discount codes work, the types available, when to use them vs automatic discounts, and best practices to protect profits and enhance performance.

Learn how unique coupon codes prevent coupon abuse, personalize promotions, and enable attribution — and the ways to use them to attract, delight, and retain customers.

Learn how to choose the right Shopify discount type for your promotional pricing strategy, with guidance on when to use each without hurting margins.

Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.

We analyzed tens of thousands of Seguno emails to determine the impact of discount codes. Our search through click rates, AOV and ASP revealed the power of unique discount codes.