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The Ultimate Guide to Shopify Discount Codes by Seguno, the makers of Bulk Discount Code Bot for Shopify merchants
free eBook

how to use discount codes to drive revenue—
‍not eat your margin.

The Ultimate Guide to Shopify Discount Codes is your game plan for designing campaigns that protect profit. Backed by Seguno benchmark data from 12,000+ Shopify merchants and marketing experts, it walks through six core components for building strategic discounts that pay off.

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Check your inbox for your free guide or download it here.
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Backed by the makers of Bulk Discount Code Bot—trusted by:

  • Steve Madden
  • Chubbies
  • COTY
  • UNTUCKit
  • made-in Cookware
  • sodastream
  • Pearl Izumi
  • Vuori
  • Steve Madden
  • Chubbies
  • COTY
  • UNTUCKit
  • made-in Cookware
  • sodastream
  • Pearl Izumi
  • Vuori

what’s inside:
six chapters to a solid discount strategy.

Chapter 1: Generic vs. unique codes

The case for one-time-use codes, and when blanket discounts are the right call

Chapter 2: Choosing the right discount type

How to match the discount to the goal, from increasing AOV to generating more orders.

Chapter 3: Broad audience vs. targeted

Deciding who should receive a code, and what changes when you stop treating every customer the same.

Chapter 4: Safeguards

The standard protections all Shopify brands should add—plus an extra safeguard that boosts AOV.

Chapter 5: Promoting the campaign

A plan for getting codes in front of the right audience, on the right channel, with the right messaging.

Chapter 6: Measuring what worked

How to know — with actual attribution — whether a discount paid for itself.

Bonus chapter: level up your Black Friday Cyber Monday planning

Pair discount strategy with optimal send times for the biggest promotional window of the year.

Thank you!

Check your inbox for your free guide or download it here.
Oops! Something went wrong while submitting the form.
by submitting this form, you agree to receive email marketing communications from Seguno.

the benchmark proof:
a peek at some of the data behind the guide’s recommendations.

127% higher average selling price

on orders using unique codes vs. generic codes.

42% higher average order value

when the code was a percent off, versus an amount off.

5x higher redemption rate

for “friends” and other "insider" codes than seasonal discounts.

this guide is for you if —

you run discount codes as part of lifecycle, retention, or any marketing campaign.

you’ve seen a code get shared somewhere it was never meant to go.

you want to know which promotions are truly paying for themselves.

you’re scaling past a few million in GMV and outgrowing one-size-fits-all codes.

Opened eBook visual of the Ultimate Guide to Shopify Discount Codes by Seguno, the makers of Bulk Discount Code Bot for Shopify merchants

stop guessing with your discount strategy—
follow what the data and experts say.

Thank you!

Check your inbox for your free guide or download it here.
Oops! Something went wrong while submitting the form.
by submitting this form, you agree to receive email marketing communications from Seguno.