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6 steps to start email marketing for your Shopify store

6 steps to start email marketing for your Shopify store


Hi. I’m Christina, a customer support representative with the top-rated email marketing platform built exclusively for Shopify, Seguno Email Marketing! 🔌 

I get first-hand, everyday experience with Shopify merchants who use Seguno. I hear a lot saying, “I don’t know where to start,” “I don't know what I am doing,” and “Can someone please help me get started?” 

I also see many Shopify merchants who give up on their email marketing program before they even start. 

If you resonate with any of this, this series is for you. 

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I sincerely want you to win at email marketing. I know you can. I’ve seen so many people do it who are like you - strapped for time or don’t think they have the marketing chops. But you can’t succeed if you quit too soon! 

Video of a woman with the caption "so keep going!"

I only recently discovered that I love email marketing and what it can do, especially for entrepreneurs going after their dreams. 

Email marketing has the highest ROI of any digital marketing channel. Research has shown that it beats out every other channel in terms of return on investment, netting $36 for every $1 spent. Despite this, email often falls behind social media and paid ads when it comes to a merchant’s priorities. 

With Seguno’s easy-to-use tools, such as automations and templates (and a LOT more), you could be making money while you sleep! Every merchant needs to get in on this.

Video of a woman giving a thumb's up with the caption "Let's make some money"


Here’s what I’ll be covering: 

  1. How to define your unique selling proposition 
  2. How to grow your audience
  3. Say hello with your first email automation
  4. Tips for building your first newsletter
  5. Make email marketing efficient with templates
  6. Convert interest to sales with email automations

Through this series, I’ve outlined simple steps to keep you on track. I’ve got one goal: to help you set up version #1 of your email marketing program. 

Once you nail the fundamentals, I’m sure you’ll have the confidence to expand your program and improve it.

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Create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more. Learn more at Seguno.com

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<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b64cb6ad91731ba18f27_Post%202%20thumbnail.png" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b65da556932aea94fa5b_Post%203%20thumbnail.png" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b66bed7eea3f461421d9_Post%204%20thumbnail.png" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b68e19aa7b0ce706d5f8_Post%205%20thumbnail.png" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b69e30b81b5b3cfcf791_Post%206%20thumbnail.png" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b6b14cae251dbc6a89aa_Post%207%20thumbnail.png" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href="https://apps.shopify.com/seguno?ref=seguno&amp;channel=com" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><h3 class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</h3><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="email" data-name="Email" placeholder="Please enter your email address" id="email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>