Seguno Email Marketing built for Shopify
pricingrequest a demo
« Back to all online courses

What to send and when to send it

Free Course

This email marketing course for Shopify merchants includes tools, tips, and frameworks to jump-start your email marketing. We even made a downloadable calendar so you can spend less time wondering what to put in your newsletters or when to send them.

What’s included in the course:
What to send and when to send it
  • Checkmark
    A framework for a consistent sending strategy
  • Checkmark
    A checklist for email creation
  • Checkmark
    How to create an email marketing calendar
  • Checkmark
    Tweaks you can quickly make to your current messages
  • Checkmark
    15 different newsletter types you can use
  • Checkmark
    Email Marketing Calendar (Google Doc)Email Marketing Calendar (Google Doc)
    Email Marketing Calendar (Google Doc)
    Email Marketing Calendar (Google Doc)
{{}}

Questions? Comments?

Send us an email at help@seguno.com

Cameron
Kestrel
Brian
Thank you!
Your feedback is hard at work!
⚠️   RED ALERT! Something's not right, please try again!   ⚠️
Why Seguno?

Email Marketing Inside Shopify

Create, manage, and track your email marketing—without leaving Shopify.

Email Newsletters

Email Newsletters

Email marketing inside your Shopify Admin, Mobile App, and Marketing campaigns. Get started in minutes—no scripts or theme mods.

Powerful Automations

Powerful Automations

Sophisticated technology made easy: baked-in best practices and one-click automations mean more time for your business.

Ready-made Email Templates

Ready-made Templates

Save time with our pre-built templates, complete with attractive imagery and marketing copy—all fully customizable.

Start today

Get started with Seguno for free

Free plan available
10-day free trial
Top-notch support
Find Seguno on the Shopify app store
<div class="bfcm24-injection"><p class="bfcm24-injection-p"><strong class="larger-text">the no-sweat plan for BFCM email prep</strong><br>6 weeks, one easy task per week</p><a href="/bfcm" class="v4-5-button w-button">get the plan &nbsp;→</a></div>
<div class="app-download-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Dynamic Banners</div></div><div class="app-download-injection-subhead">boost on-site engagement and sales </div></div><a href="https://apps.shopify.com/coupon-banner-with-countdown-carousel?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out&amp;_gl=1*svg4pt*_gcl_au*MTUzMzgzMzYuMTcyMjU0MjE4NA..*_ga*NjgzMjEyMTA2LjE3MjI1NDIxODQ.*_ga_T9CX65NBQN*MTcyMzIxNDEyOS44LjEuMTcyMzIxNDEzMS41OC4wLjU3MTg4NzU0OA.." target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="post-purchase-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6643cb72a9ef5fafa0dc9eac_post-purchase-automation-flow.webp" loading="lazy" sizes="(max-width: 479px) 83vw, (max-width: 767px) 61vw, (max-width: 991px) 36vw, 35vw" srcset="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6643cb72a9ef5fafa0dc9eac_post-purchase-automation-flow-p-500.webp 500w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6643cb72a9ef5fafa0dc9eac_post-purchase-automation-flow-p-800.webp 800w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6643cb72a9ef5fafa0dc9eac_post-purchase-automation-flow-p-1080.webp 1080w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6643cb72a9ef5fafa0dc9eac_post-purchase-automation-flow.webp 1200w" alt="Download your custom post-purchase automation template from Seguno" class="pp-image"><div><p class="demo-injection-p"><strong class="larger-text">get a road map for post-purchase emails</strong><br>receive a custom automation template based on your goals &nbsp;</p><a href="/post-purchase" class="v4-5-button w-button">get your free template &nbsp;→</a></div></div>
<div class="planning-guide-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide.webp" loading="lazy" sizes="(max-width: 479px) 83vw, (max-width: 767px) 81vw, (max-width: 991px) 36vw, 35vw" srcset="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-500.webp 500w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-800.webp 800w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-1080.webp 1080w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-1600.webp 1600w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide.webp 1785w" alt="" class="epgi-image"><div><p class="demo-injection-p"><strong class="larger-text">plan your quarter</strong><br>download the email marketing planning&nbsp;guide</p><a href="/email-marketing-planning-guide" class="v4-5-button w-button">get your free guide &nbsp;→</a></div></div>
<div class="app-download-injection"><img src="https://assets-global.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://assets-global.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Product Reviews</div></div><div class="app-download-injection-subhead">gather product customer reviews and leverage feedback</div></div><a href="https://apps.shopify.com/seguno-product-reviews?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out" target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<a href="/bfcm" target="_blank" class="holiday-hub-injection bfcm-injection w-inline-block"><div class="bfcm-injection-bfcm">Best. BFCM. Ever.</div><h5 class="hh-injection-text bfcm">get the Black Friday email marketing resources, tips, and tools you need to help your Shopify store succeed</h5><div class="hh23-injection-faux-button bfcm">visit the BFCM resource center</div></a>
<a href="/holiday-hub" target="_blank" class="holiday-hub-injection w-inline-block"><img src="https://global-uploads.webflow.com/617bf866dd7a760b2b06c57e/6509abc2ee5c44d613124ac3_holiday-hub.svg" loading="lazy" width="854" alt="Seguno Holiday Hub - email marketing resources, tips, and tools you need to help your Shopify store succeed" class="hh23-holiday-hub"><h3 class="hh-injection-text">email marketing resources, tips, and tools you need to help your Shopify store succeed</h3><div class="hh23-injection-faux-button">visit the holiday hub</div></a>
<div class="app-download-injection popup-app-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">5.0</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=courses&utm_medium=website&utm_campaign=how-to-grow-your-email-marketing-list-course" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="app-download-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63caa3c6f461e8d2b575af1d_Bulk-Discount-Code-Logo.svg" loading="lazy" alt="Bulk Discount Code Bot App for Shopify" class="app-download-injection-bulk-discount-icon"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Bulk Discount Code Bot</div></div><div class="app-download-injection-subhead">Stop coupon abuse with unique discount code sets</div></div><a href="https://apps.shopify.com/bulk-discount-generator?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out" target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="app-download-injection popup-app-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">4.7</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="schedule-a-demo-injection"><div class="demo-injection-heading">Book a 1:1 demo</div><p class="demo-injection-p">Give us 30 minutes and we'll give you a peek at how Seguno's email marketing and popups can elevate your marketing.</p><a href="/schedule-a-demo" class="demo-injection-button w-button">Schedule a Demo</a></div>
<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b64cb6ad91731ba18f27_Post%202%20thumbnail.png" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b65da556932aea94fa5b_Post%203%20thumbnail.png" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b66bed7eea3f461421d9_Post%204%20thumbnail.png" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b68e19aa7b0ce706d5f8_Post%205%20thumbnail.png" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b69e30b81b5b3cfcf791_Post%206%20thumbnail.png" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b6b14cae251dbc6a89aa_Post%207%20thumbnail.png" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.8</div><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href="https://apps.shopify.com/seguno?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><p class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</p><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" data-wf-page-id="617bf866dd7a76703506c655" data-wf-element-id="e33b17bb-76b8-992b-7b38-764576544155" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="Email" data-name="Email" placeholder="Please enter your email address" id="Email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>