Download our 2023 Email Marketing Planning Guide for Shopify Merchants
Download the Guide
« Back to all online courses

Black Friday / Cyber Monday

Free Course

This course is all about getting your email program ready for BFCM. We know you're busy running your Shopify store, so we wanted to make sure after you watch this course that you'll be ready to implement these strategies right away.

What’s included in the course:
Black Friday / Cyber Monday
  • Checkmark
    How to choose a strategy for your business during BFCM
  • Checkmark
    A deep dive into essential messages to create
  • Checkmark
    How to build out your BFCM email messages
  • Checkmark
    BFCM calendar essentials with example sending schedules
  • Checkmark
    BFCM Pro tips and email sending checklist
  • Checkmark
    BFCM Workbook Download (Google Slides)BFCM Workbook Download (Google Slides)
    BFCM Workbook Download (Google Slides)
    BFCM Workbook Download (Google Slides)
{{}}

Questions? Comments?

Send us an email at help@seguno.com

Cameron
Kestrel
Brian
Thank you!
Your feedback is hard at work!
⚠️   RED ALERT! Something's not right, please try again!   ⚠️
Why Seguno?

Email Marketing Inside Shopify

Create, manage, and track your email marketing—without leaving Shopify.

Email Newsletters

Email Newsletters

Email marketing inside your Shopify Admin, Mobile App, and Marketing campaigns. Get started in minutes—no scripts or theme mods.

Powerful Automations

Powerful Automations

Sophisticated technology made easy: baked-in best practices and one-click automations mean more time for your business.

Ready-made Email Templates

Ready-made Templates

Save time with our pre-built templates, complete with attractive imagery and marketing copy—all fully customizable.

Start today

Get started with Seguno for free

Free plan available
10-day free trial
Top-notch support
Find Seguno on the Shopify app store
<div class="app-download-injection popup-app-injection"><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">5.0</div><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=courses&utm_medium=website&utm_campaign=how-to-grow-your-email-marketing-list-course" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="app-download-injection"><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/63caa3c6f461e8d2b575af1d_Bulk-Discount-Code-Logo.svg" loading="lazy" alt="Bulk Discount Code Bot App for Shopify" class="app-download-injection-bulk-discount-icon"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Bulk Discount Code Bot</div></div><div class="app-download-injection-subhead">Stop coupon abuse with unique discount code sets</div></div><a href="https://apps.shopify.com/bulk-discount-generator?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out" target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="app-download-injection popup-app-injection"><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">5.0</div><img src="https://uploads-ssl.webflow.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="schedule-a-demo-injection"><div class="demo-injection-heading">Book a 1:1 demo</div><p class="demo-injection-p">Give us 30 minutes and we'll give you a peek at how Seguno's email marketing and popups can elevate your marketing.</p><a href="/schedule-a-demo" class="demo-injection-button w-button">Schedule a Demo</a></div>
<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b64cb6ad91731ba18f27_Post%202%20thumbnail.png" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b65da556932aea94fa5b_Post%203%20thumbnail.png" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b66bed7eea3f461421d9_Post%204%20thumbnail.png" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b68e19aa7b0ce706d5f8_Post%205%20thumbnail.png" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b69e30b81b5b3cfcf791_Post%206%20thumbnail.png" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b6b14cae251dbc6a89aa_Post%207%20thumbnail.png" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href="https://apps.shopify.com/seguno?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><h3 class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</h3><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="email" data-name="Email" placeholder="Please enter your email address" id="email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>