Seguno is the Shopify-native marketing suite that keeps your data inside Shopify. Access your store’s products and collections directly, and leverage powerful segmentation, Shopify Flow, Sidekick, and more.
from built-in tools to integrations with Sidekick, ChatGPT and Claude
for designing assets right within the editor
using Shopify customer segments and metafields
with automated list cleaning and send time optimization
to grow your subscriber list and capture customer data
for turning customer feedback into social proof
Seguno co-founder and CEO Chris Geiss regularly stops by Ecomm Cowboy to talk shop with hosts Chris Hall and Colin Dougherty. Seguno segments weigh in on Shopify's product roadmap and AI, to discount strategy and what it takes to build a profitable brand.
Geiss reflects on his experience in developing ecommerce email tools to explain why Seguno made an early bet on Shopify. He discusses the decision to build inside Shopify, why your Shopify data needs to be your source of truth, and how email is (and isn’t) changing.
Drawing on an analysis of 117 million discount codes, Geiss explains that most brands have risky discount setups prone to revenue leakage. He discusses how nine-figure brands use unique discount codes as the foundation for profitable promos.
Geiss makes the case for keeping your customer data in Shopify rather than locking it within your email platform. He unpacks how Shopify metafields are becoming the backbone of AI-powered segmentation and personalization, and for unlocking deeper analytics with Sidekick.
Shopify Director of Product Management Jonathan Zazove joins Geiss to discuss Shopify's “Built for Shopify” certification and what merchants should look for when evaluating apps. They cover why app quality, speed, and seamless embedded UX are becoming the bar for Shopify apps.
Cara Marin, product manager at Seguno, shares insights from analyzing 182 million Shopify discount codes. She reveals findings that include percentage-off vs. dollar-off performance, the most common discounting mistakes, and why relationship-based offers beat generic seasonal sales.
Fresh off Shopify DotDev, Geiss discusses the biggest takeaways from the annual developer conference. The conversation dives into why Sidekick is becoming the center of merchant workflows, the advantages native apps now have, and how Seguno became one of the first email platforms to integrate with Sidekick.
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unique codes at scale
Generate unlimited unique discount codes for any marketing channel to stop coupon abuse, personalize promotions, and increase attribution. Features include performance reports across campaigns and channels, as well as a risk audit identifying vulnerable Shopify discount codes.
your products, inside Canva
Access your full Shopify product library from inside Canva. Drag product images and video straight into a design, and export the finished design back to Shopify. No more file exporting and re-uploading in between.
a podcast appearance can only cover so much ground.
Dig deeper and bring strategy to life with these two playbooks.
the advanced Shopify segmentation playbook
a guide containing 13 ready-to-use segments to level up your newsletters using the Shopify data you already have.
the Ultimate Guide to Shopify Discount Codes
your six-part game plan for designing profitable campaigns, backed by Seguno benchmark data from 12K+ Shopify merchants and marketing experts.
