Seguno Email Marketing built for Shopify
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Howdy, Ecomm Cowboy fans!

saddle up and try Seguno Email Marketing.
Get 22% off for two months with code COWBOY22
—and experience the Shopify-native difference.

save 22% off Seguno EmailThe Ecomm Cowboy - DTC’s daily show–what’s now/next in ecommerce so marketers can survive and thrive.

aim high,
shoot straight with Seguno

Seguno is the Shopify-native marketing suite that keeps your data inside Shopify. Access your store’s products and collections directly, and leverage powerful segmentation, Shopify Flow, Sidekick, and more.

Seguno is the Shopify-native marketing suite that keeps your data inside Shopify.

Seguno Email features include:

AI-powered email marketing

from built-in tools to integrations with Sidekick, ChatGPT and Claude

Canva integration

for designing assets right within the editor

advanced segmentation

using Shopify customer segments and metafields

better deliverability

with automated list cleaning and send time optimization

on-site popups and forms

to grow your subscriber list and capture customer data

product reviews app

for turning customer feedback into social proof

install Seguno Email Marketing
Rounded up for you: Seguno camerosChris Geiss, CEO of Seguno, dressed as a cowboy

Seguno co-founder and CEO Chris Geiss regularly stops by Ecomm Cowboy to talk shop with hosts Chris Hall and Colin Dougherty. Seguno segments weigh in on Shopify's product roadmap and AI, to discount strategy and what it takes to build a profitable brand.

Email Is NOT Dead: 15 Years of Ecommerce Lessons

Email Is NOT Dead: 15 Years of Ecommerce Lessons

Geiss reflects on his experience in developing ecommerce email tools to explain why Seguno made an early bet on Shopify. He discusses the decision to build inside Shopify, why your Shopify data needs to be your source of truth, and how email is (and isn’t) changing.

98% of Shopify Stores Have This Discount Problem

98% of Shopify Stores Have This Discount Problem

Drawing on an analysis of 117 million discount codes, Geiss explains that most brands have risky discount setups prone to revenue leakage. He discusses how nine-figure brands use unique discount codes as the foundation for profitable promos.

Your Customer Data Has a Landlord. It's Not Your Business.

Your Customer Data Has a Landlord. It's Not Your Business.

Geiss makes the case for keeping your customer data in Shopify rather than locking it within your email platform. He unpacks how Shopify metafields are becoming the backbone of AI-powered segmentation and personalization, and for unlocking deeper analytics with Sidekick.

The New Standard for Every Shopify App

The New Standard for Every Shopify App

Shopify Director of Product Management Jonathan Zazove joins Geiss to discuss Shopify's “Built for Shopify” certification and what merchants should look for when evaluating apps. They cover why app quality, speed, and seamless embedded UX are becoming the bar for Shopify apps.

98% of Discount Codes Are a Ticking Time Bomb

98% of Discount Codes Are a Ticking Time Bomb

Cara Marin, product manager at Seguno, shares insights from analyzing 182 million Shopify discount codes. She reveals findings that include percentage-off vs. dollar-off performance, the most common discounting mistakes, and why relationship-based offers beat generic seasonal sales.

He Bet Everything on Shopify From Day One

He Bet Everything on Shopify From Day One

Fresh off Shopify DotDev, Geiss discusses the biggest takeaways from the annual developer conference. The conversation dives into why Sidekick is becoming the center of merchant workflows, the advantages native apps now have, and how Seguno became one of the first email platforms to integrate with Sidekick.

DTC’s daily show — LIVE Weekdays at 2PM CT

Find Seguno on YouTubeListen on Apple Podcasts

more Seguno tools
to grow your Shopify Store

Bulk Discount Code Bot

Seguno Email Marketing App is Built For Shopify

unique codes at scale
‍
Generate unlimited unique discount codes for any marketing channel to stop coupon abuse, personalize promotions, and increase attribution. Features include performance reports across campaigns and channels, as well as a risk audit identifying vulnerable Shopify discount codes.

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Shopify Connect for Canva

Seguno Email Marketing App is Built For Shopify

your products, inside Canva
Access your full Shopify product library from inside Canva. Drag product images and video straight into a design, and export the finished design back to Shopify. No more file exporting and re-uploading in between.

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two Shopify guides
to elevate your strategy

a podcast appearance can only cover so much ground.
Dig deeper and bring strategy to life with these two playbooks.

the advanced Shopify segmentation playbook
a guide containing 13 ready-to-use segments to level up your newsletters using the Shopify data you already have.

get the playbook
The advanced Shopify segmentation playbook by Seguno

the Ultimate Guide to Shopify Discount Codes
your six-part game plan for designing profitable campaigns, backed by Seguno benchmark data from 12K+ Shopify merchants and marketing experts.

get the guide
The Ultimate Guide to Shopify Discount Codes by Seguno