2021 Holiday Resource Center for Email Marketing Inside Shopify

Email Campaigns

Multi-email newsletter series ready to send for the holiday season

Sending a coordinated campaign is the best way to stand out in a crowded inbox during the holidays.

Each campaign features 4 customizable newsletters

Professional graphics and messaging are included with every campaign

Professional graphics and messaging included

Personalize your email campaign with your Shopify products and promotions

Personalize with Shopify products & discounts

Newsletters are extendable and reusable for future emails

See Campaigns in Action

Holiday RESOURCES

Dive deeper into ecommerce marketing with some related Holiday blog posts

Holiday Gifting Campaign Templates

Take a look at the three new Holiday Campaign Templates how you can use them, and reccomended send times.

What to send this month

We're offically into the last parts of the holiday season and it's time to focus on gifting and shipping related messages. Watch our latest episode on what to send this month to learn more!

Sending a Holiday Well Wishes message

Learn what it takes to create a successful Christmas, Kwanzaa, Hanukkah or holiday well wishes message.

View More Holiday Resources

Holiday
Email Marketing
Lookbook

Holiday 2021

Download our 2021 Email Marketing Lookbook from Seguno

Holiday Expert Tips

Use these proven email marketing tips and resources to generate more revenue this holiday season.

Address your BFCM & Holiday Shipping concerns

Address concerns upfront

Shipping always ranks as a top concern for shoppers. Use a banner at the top of your messages to address big shipping questions quickly. Call out holiday-specific concerns and needs near the footer, like your safety practices, store hours, pay later options or gift guides.

Keep it simple

Simple messages are proven to perform best. Keep your holiday messages focused on a primary goal, like a promotion or product. Once you design a great-looking message, build more by making simple variations to the original—like adding a last-chance banner.

Keep your BFCM promotions & sales simple

Add some holiday excitement

Use a simple animated GIF to bring holiday magic to your messages. Build enthusiasm around the holiday season by talking about gift-giving, stocking stuffers, and even shopping for yourself.

Inspire your subscribers

Include products and collections in your messages to give people ideas of what to purchase—and for whom. Add reviews for extra social proof and to inspire confidence in your products.

Inspire your email subscribers with Shopify products and collections

Why Seguno?

**Email Marketing Inside Shopify**

Create, manage, and track your email marketing—without leaving Shopify.

Email Newsletters

Email marketing inside your Shopify Admin, Mobile App, and Marketing campaigns. Get started in minutes—no scripts or theme mods.

Powerful Automations

Sophisticated technology made easy: baked-in best practices and one-click automations mean more time for your business.

Ready-made Templates

Save time with our pre-built templates, complete with attractive imagery and marketing copy—all fully customizable.