Put a bow on your holiday sales.
Gifting & Last Chance messages
Holiday email campaigns & saved sections
Top 5 marketing tips for the holiday
Build a campaign for the timeline view of your promotion, easier scheduling, and combined reporting. Short on time? Leverage a multi-email campaign template. All you need to do is add your products and branding.
Each campaign template features 4 newsletters
Professional graphics, messaging, and timing included
Personalize with Shopify products & discounts
Newsletters are extendable and reusable for future emails
Give your website extra fuel to support your holiday sales aspirations with Seguno’s Popups & Exit Intent app. It's your ticket to ramping up email and SMS capture, as well as providing a visitor experience that shines.
This course is all about getting your email program ready for BFCM including a downloadable workbook.
View course
The rush of the holiday season is near—welcome to the last month before email marketing veers in a new direction for many Shopify merchants.
View series
While shipping always ranks as a top concern for shoppers, inflation is creating new anxieties this year. Use banners and footers to address issues. Think about callouts that answer typical shipping questions, highlight discounts or flexible payment options for the budget-conscious shoppers, and talk to holiday-specific concerns like store hours.
Simple messages are proven to perform best. Keep your holiday messages focused on a primary goal, like a promotion or product. Once you design a great-looking message, build more by making simple variations to the original—like adding a last-chance banner.
Use a simple animated GIF to bring holiday magic to your messages. Build enthusiasm around the holiday season by talking about gift-giving, stocking stuffers, and even shopping for yourself.
Include products and collections in your messages to give people ideas of what to purchase—and for whom. Add reviews for extra social proof and to inspire confidence in your products.
69% of respondents say BFCM / Holiday is very or extremely important to sales*
It’s time to stand out. Even for shops that say BFCM/holiday sales are not important to their businesses, they may want to reconsider their marketing strategy. Of consumers struggling from inflation, 67% say they’re looking to buy items they typically wouldn’t during the BFCM period.
*Survey of Shopify merchants by Seguno Software, full survey results
91% of respondents will use email as a primary marketing channel for Black Friday/Holiday Season*
Focus on expanding your list of potential holiday customers, because email marketing is only successful when you have a base of subscribers. Polishing your website popups or add them if none exist. (Tip: add a form field for greater targeting ability.)
*Survey of Shopify merchants by Seguno Software, full survey results
54% of respondents will begin Black Friday / Holiday promotion emails in October*
Don’t wait until the week of Black Friday to jump on the holiday promo bandwagon. Retail and ecommerce experts are forecasting that many consumers will shop early this year—a number already have—so late October or even sooner is a reasonable launch.
*Survey of Shopify merchants by Seguno Software, full survey results
60% of respondents send more than two emails during Black Friday / Cyber Monday*
One or two BFCM emails won’t cut it. At a minimum, send three to four emails to be noticed and improve results. Want to go bold? Try a more robust holiday email marketing schedule. (Tip: Seguno’s campaign templates are fantastic for increasing your email frequency without straining your workload.)
*Survey of Shopify merchants by Seguno Software, full survey results
73% of respondents said a big discount was their most effective Black Friday promotion*
Discounts might have greater weight this year, as 79% of consumers will seek deals during BFCM 2022. Remember that “big” doesn’t necessarily mean colossal markdowns. Do what is reasonable for your margins so that you remain profitable. Tip: offer a discount with a minimum spending threshold.
*Survey of Shopify merchants by Seguno Software, full survey results
52% of respondents indicated the most difficult part about BFCM is coming up with ideas*
Overcome the hurdle to idea generation by:
• Determining if a newsletter will lean promotional or emotional
• Checking out BFCM copy and subject line ideas to get the juices flowing
• Heading to the Black Friday Email Marketing Lookbook to spark creativity
*Survey of Shopify merchants by Seguno Software, full survey results
Popups are an effective tool to grow your subscribers and distribute promotional content to increase sales.
Email converts better than other marketing channels—using it effectively is key to engaging and converting your shoppers.
Cultivate subscribers, increase sales, and grow revenue using the Seguno Suite of products built exclusively for Shopify.
Seguno is free for up to 250 subscribers.
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