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Seguno Email Marketing

Put a bow on your holiday sales.

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The Shopify merchant resource center for email marketing during the 2022 Black Friday and the holiday season.

Email CampaignsOn-Site MessagingBFCM ResourcesLookbookExpert Tips

Register for our Holiday Email Marketing Webinar

In this live 60-minute webinar, Seguno marketing experts Kestrel Lemen and Brian Krug discuss what you should be doing to gain the most from Black Friday and the 2022 holiday season.

Email calendar examples to guide your planning

How to set up and use segmenting for higher targeting

How to save time with starter campaign templates

Register for Event

Event Date & Time (EST): 
September 28, 2022 at 2:00pm
Thank you, your registration has been confirmed. We look forward to seeing you at the event!
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On-Site Messaging

Give your website extra fuel to support your holiday sales aspirations with Seguno’s Popups & Exit Intent app. It's your ticket to ramping up email and SMS capture, as well as providing a visitor experience that shines.

Try Seguno Popups for Free →
Design Black Friday / Holiday Popups inside Seguno Popups for Shopify Merchants

Black Friday Resources

Dive deeper into ecommerce marketing with some related BFCM blog posts

View more BFCM blog posts →
2022 Seguno Black Friday Cyber Monday Email Marketing Lookbook

BFCM Email Marketing Lookbook

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Holiday Expert Tips

Use these proven email marketing tips and resources to generate more revenue this holiday season.

Address shipping concerns

Address concerns upfront

While shipping always ranks as a top concern for shoppers, inflation is creating new anxieties this year. Use banners and footers to address issues. Think about callouts that answer typical shipping questions, highlight discounts or flexible payment options for the budget-conscious shoppers, and talk to holiday-specific concerns like store hours.

Keep the message simple

Keep it simple

Simple messages are proven to perform best. Keep your holiday messages focused on a primary goal, like a promotion or product. Once you design a great-looking message, build more by making simple variations to the original—like adding a last-chance banner.

Add some holiday excitement

Add some holiday excitement

Use a simple animated GIF to bring holiday magic to your messages. Build enthusiasm around the holiday season by talking about gift-giving, stocking stuffers, and even shopping for yourself.

Inspire your subscribers

Inspire your subscribers

Include products and collections in your messages to give people ideas of what to purchase—and for whom. Add reviews for extra social proof and to inspire confidence in your products.

1

How important is Black Friday and the holiday season?

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69% of respondents say BFCM / Holiday is very or extremely important to sales*

It’s time to stand out. Even for shops that say BFCM/holiday sales are not important to their businesses, they may want to reconsider their marketing strategy. Of consumers struggling from inflation, 67% say they’re looking to buy items they typically wouldn’t during the BFCM period.

*Survey of Shopify merchants by Seguno Software, full survey results

69% of respondents say BFCM / Holiday is very or extremely important to sales
2

What marketing channels do merchants depend on?

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91% of respondents will use email as a primary marketing channel for Black Friday/Holiday Season*

Focus on expanding your list of potential holiday customers, because email marketing is only successful when you have a base of subscribers. Polishing your website popups or add them if none exist. (Tip: add a form field for greater targeting ability.)

*Survey of Shopify merchants by Seguno Software, full survey results

91% of respondents will use email as a primary marketing channel for Black Friday/Holiday Season
3

When do merchants start sending BFCM/holiday emails?

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54% of respondents will begin Black Friday / Holiday promotion emails in October*

Don’t wait until the week of Black Friday to jump on the holiday promo bandwagon. Retail and ecommerce experts are forecasting that many consumers will shop early this year—a number already have—so late October or even sooner is a reasonable launch.

*Survey of Shopify merchants by Seguno Software, full survey results

54% of respondents will begin Black Friday / Holiday promotion emails in October
4

How many BFCM/holiday emails do merchants send?

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60% of respondents send more than two emails during Black Friday / Cyber Monday*

One or two BFCM emails won’t cut it. At a minimum, send three to four emails to be noticed and improve results. Want to go bold? Try a more robust holiday email marketing schedule. (Tip: Seguno’s campaign templates are fantastic for increasing your email frequency without straining your workload.)

*Survey of Shopify merchants by Seguno Software, full survey results

60% of respondents send more than two emails during Black Friday / Cyber Monday
5

What is the most effective Black Friday promo?

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73% of respondents said a big discount was their most effective Black Friday promotion*

Discounts might have greater weight this year, as 79% of consumers will seek deals during BFCM 2022. Remember that “big” doesn’t necessarily mean colossal markdowns. Do what is reasonable for your margins so that you remain profitable. Tip: offer a discount with a minimum spending threshold.

*Survey of Shopify merchants by Seguno Software, full survey results

73% of respondents said a big discount was their most effective Black Friday promotion
6

What is the most difficult part about BFCM?

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52% of respondents indicated the most difficult part about BFCM is coming up with ideas*

Overcome the hurdle to idea generation by: 
• Determining if a newsletter will lean promotional or emotional
• Checking out BFCM copy and subject line ideas to get the juices flowing
• Heading to the Black Friday Email Marketing Lookbook to spark creativity

*Survey of Shopify merchants by Seguno Software, full survey results

52% of respondents indicated the most difficult part about BFCM is coming up with ideas

Mindful Merriment

Kick back with a Seguno playlist, a holiday beverage brewed by Kestrel, and your favorite furry friend.

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Anitra Terell of Reflektion Design uses Seguno Email Marketing and our built-in Canva integration to market African decor for her Shopify business.

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Anitra Terell of Reflektion Design uses Seguno Email Marketing and our built-in Canva integration to market African decor for her Shopify business.

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0 - 250 subscribers

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251 - 1,000 subscribers

$10/mo

10-day Free Trial
+ $10/mo/extra 1,000 subscribers
Access to all premium features

Enter your subscriber count to see your price:

subscribers  =
$
30
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For more pricing details, visit the Help Center. Seguno Popups priced separately.

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Email Marketing Feature & Benefit

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