Visit the Holiday Hub & download our 2022 Holiday Email Marketing Lookbook
View the Holiday Hub
HomeSeguno Blog

Tip of the month: Shopify segments

Tip of the month: Shopify segments

A little while ago, Shopify released a new feature that I know a lot of Seguno merchants have been requesting. They have transitioned everyone from “Saved Customer Groups” to “Segments.”

What this means is that you have greater options for segmenting your subscriber list and, ultimately, creating more opportunities for better targeting with your email marketing. 

Let’s take a look at how this all works. 

First, go to the Customers tab of your Shopify store. When I’m first learning a tool, I like to lean on templates to get me started. So that’s where we’ll begin. Click on the icon for templates, as pointed out below.

Screenshot of Shopify app, with arrow pointing to a symbol for templates


You’ll notice there’s six different categories that appear:

  • Engage first-time customer
  • Engage high-value customer
  • Re-engage customers
  • Convert abandoned checkouts
  • Target purchase behavior
  • Target specific location   

Within each category are up to three templates for the choosing. Let’s say we want to identify high-spend customers who made a recent purchase. We would go to the “engage high-value customer” option and select the appropriate template. 

Screenshot from Shopify app, showing a dropdown menu of template categories, directed to Engage high-value customers, and then an arrow pointing to use a template for high spend customers with a recent purchase

By using the template, the segment logic is already built for you.

As you can see in the video below — in the top box — it defines this segment as spending $1,000 within the last 90 days. 

It’s easy to change this segment logic if a $100 spend amount aligns better with your brand. You can also alter the time period to either shorter or longer, depending on what you sell. 

Another great application of this segment logic: finding people who were high purchasers during a certain period of time. For instance, imagine you want to offer a special offer to VIP customers who made Mother’s Day purchases last year. Plug in a range of dates in the weeks leading up to the holiday from a year ago, and you’ve got your segment.  

Once you become more comfortable with segmentation logic, you’ll find it easy to create your own. Just navigate to the “All customers” dropdown menu, click on “Create segment,” and you’ll be prompted to fill in your specifications.

Screenshot from within Shopify app showing dropdown of all customer segments created, with arrow pointing to option to create a segment

Now … what to do with these segments? Gather some email marketing ideas from our blog post on five different ways to harness Shopify’s segment templates

As always, if you have any questions about segments or the segment templates, reach out to us. 

Create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more. Learn more at Seguno.com

Find Seguno on the Shopify App Store
Get email marketing tips, resources, and industry insights to help your Shopify store grow.

Continue reading

<div class="schedule-a-demo-injection"><div class="demo-injection-heading">Book a 1:1 demo</div><p class="demo-injection-p">Give us 30 minutes and we'll give you a peek at how Seguno's email marketing and popups can elevate your marketing.</p><a href="/schedule-a-demo" class="demo-injection-button w-button">Schedule a Demo</a></div>
<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b64cb6ad91731ba18f27_Post%202%20thumbnail.png" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b65da556932aea94fa5b_Post%203%20thumbnail.png" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b66bed7eea3f461421d9_Post%204%20thumbnail.png" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b68e19aa7b0ce706d5f8_Post%205%20thumbnail.png" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b69e30b81b5b3cfcf791_Post%206%20thumbnail.png" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="https://uploads-ssl.webflow.com/617bf866dd7a76530b06c57f/6303b6b14cae251dbc6a89aa_Post%207%20thumbnail.png" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href="https://apps.shopify.com/seguno?ref=seguno&amp;channel=com" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><h3 class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</h3><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="email" data-name="Email" placeholder="Please enter your email address" id="email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>