Marketing - The Seguno Email Marketing Blog

How often to send email marketing and when

Discover the perfect email marketing frequency and optimal timing with our expert roadmap and best practices to elevate your email program.

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7 win-back email examples that spark customers to return

Explore 7 compelling win-back email examples to re-engage dormant customers and boost your sales.

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6 back-in-stock email examples [+ subject lines] to recover lost sales

Back-in-stock emails can re-engage customers and boost sales. We’ve got back-in-stock email examples and subject lines to inspire.

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Shopify Editions 2023: the top 8 summer updates

The Shopify Editions 2023 summer release is here, with much to unpack! We’re sharing our top 8 updates for merchants to improve their marketing and merchandising.

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50 holiday email subject line examples for you to copy and paste

We’re giving you a stash of holiday email subject line ideas for your newsletters. From traditional gifting-themed messages to last-chance emails, deploy our examples today!

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The anatomy of a marketing email [+email design best practices]

Creating clickable email promotions and campaigns that lead to sales begins with understanding anatomy and marketing email design best practices.

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The ultimate guide to personalizing emails with behavioral targeting

Deliver more value to email subscribers by shaping your messages with behavioral data. We cover ways to use behavioral targeting to increase email engagement, conversions and brand loyalty.

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Everything you need to know about return on ad spend (ROAS)

How do you understand your advertising performance? It’s integral to have a grasp of your return on ad spend (ROAS). We cover the basics of ROAS and outline five ways to improve it.

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Everything you need for writing the best product launch emails

Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.

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How to greet new subscribers with a welcome email or series

The welcome email is one of the best-performing email automations. We dive into ideas for crafting one, whether it’s a single message or a series.

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Library of marketing advice for attracting and retaining customers