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4 Thanksgiving Day email newsletter examples

4 Thanksgiving Day email newsletter examples

All too often, Thanksgiving gets lost in the shuffle. We’re guilty of it. We push it aside to give Shopify merchants advice about Black Friday and Cyber Monday (BFCM). 

So let’s pause from rushing ahead and turn our attention to Thanksgiving email marketing. Why not let the spirit of this holiday fuel an email newsletter message?

Sure, you can fold a Thanksgiving email into your overall BFCM promotional plan. It’s the perfect time to express appreciation for your supporters. 

Your email marketing program doesn’t have to include a Thanksgiving-themed message. However, it can be a unique and memorable touch.

2022 Holiday Hub: the Shopify merchant resource center for Black Friday and the holiday season, with button to visit the Holiday Hub

Ideas for Thanksgiving email content

The one thing to remember about any newsletter you craft is to ensure you’re offering genuine value to your subscriber. 

That said, here are some ideas to guide your email messages:

  • Write a heartfelt note about why you're grateful, lacing in a reminder that you’re an independent business 
  • Give a behind-the-scenes look
  • Provide access to something subscribers usually don’t have
  • Share a family recipe of a holiday favorite
  • Promote products that align with Thanksgiving
Seguno has some Thanksgiving and fall-themed templates if you’re in a rush or need an expert’s touch. Find them in the Template store.

Thanksgiving email examples for inspiration

What can the ideas mentioned above look like in email form? We’ve found four email examples to help bring the concepts to life.

Is the structure of your emails optimized? Before you design your Thanksgiving email, we suggest you compare your anatomy to our recommendations.

#1 BBQGuys: the heartfelt thank you

I’m confident in saying that no one associates barbecue with Thanksgiving. That’s why this twist from BBQGuys is so impressive. 

Email showing a table set for Thanksgiving, with the headline "Today, we share a table"

I love their note. BBQGuys masterfully invites themselves to the table. The body copy artfully shifts the reader’s thoughts to joyful gatherings beyond the Thanksgiving feast. It’s a wonderfully unique thank-you note that gives all the feels. 

Though the gratitude message takes up the most space, BBQGuys squeezes in some promotional elements before closing. 

#2 Betterment: embracing the awkward

If your brand skews cheeky or strays from convention, follow Betterment’s lead. They apply humor to common Thanksgiving gripes. It makes for a standout email. 

Email with the title "Thanksgiving convo survival guide" followed by images of a text message

Theirs is a fun approach to a Thanksgiving Day email. They manage to slide in their brand’s value. The call to action mentions Betterment’s refer-a-friend program, which makes sense, given the rest of the message. As a subscriber, this type of message would pull me in.  

#3 Brandless: behind the scenes

Brandless offers a note of thanks to subscribers that’s short and sweet. The candid photos, with professional images of food and family mixed in between, make this email message pop by inviting you into their world. 

Email with the title "We're thankful for you" with photos of people and food

This is an excellent time of year to use behind-the-scenes photos. Feature the owner, employees, and actual customers. All options emphasize your brand's “human” element by showcasing a touch of authenticity. And images of customers using your product — that’s an influential serving of social proof.  

#4 Postmates: aligning themselves with the holiday

Delivery provider Postmates has light-hearted fun with this Thanksgiving email. A huge hero image immediately grabs your attention. An ambiguous headline convinces you to keep reading. “Say bye. Get pie.” What does that mean? 

Email with title "Say Be. Get pie." and a large slice of pumpkin pie

If you continue reading, it all comes together. Ditch the holiday festivities when you’ve put in an acceptable amount of time, place your order for the food you really want to eat, and enjoy your delivery in the comfort of your home. 

The big picture: Postmates took a cultural event and thought about how their audience might need its services. 

Consider modeling one of the above approaches if you want to create a Thanksgiving message. Each is an opportunity to differentiate yourself from the pack, and connect and engage with your subscribers. 

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