7 email examples for June newsletter ideas

A new month means new opportunities to connect with email subscribers and guide them to your site. 

Our May newsletter list was robust thanks to multiple holidays and numerous cultural events (remember the Star Wars-Kentucky Derby-Cinco de Mayo weekend?). While there may be fewer holidays and occasions, there are still some great June newsletter ideas for your Shopify store. 
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#1 Give the summer vibes

Americans kicked off summer with Memorial Day weekend sales. Now, it’s time to settle into seasonal shopping. 

The summer solstice arrives on June 20. Shoppers are on the hunt to update their summer wardrobes, refresh their outdoor living spaces, and stock up on essentials to beat the heat.

Pick your angle. Here are a few options to ponder: 

• A summer style guide grouped by category, such as gender, product type, or price points
• The return of a beloved summer collection 
• Top picks to help shoppers live their best summer lives

Step up your game with a segment-based newsletter like Outerknown. The brand created two emails around the same idea (shorts), targeting male shoppers and female audiences separately.

What we like about this approach: 

1. The use of personalization. Shoppers want you to treat them as individuals. A McKinsey study discovered that 71% of consumers expect brands to personalize communications and products. Sending newsletters about products tailored to Shopify customer segments — such as gender or purchase history — can do the trick.    
2. A templated structure that allows customization. The same framework shapes both emails. A discerning eye will detect differences: a bolder font for the men’s version, a more descriptive subtitle for the women, and introductory copy that speaks to different value propositions.    

If your shop has an email popup or form, you can build male and female customer segments like Outerknown by asking an extra question at signup.

Summer email subject lines 

• The summer edit 
• 🎒School’s out, ___’s in 
• 3 ___ you need this season 
• ☀️ Coming in hot! ☀️
• Summer vibes 🩴

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#2 Celebrate Pride Month

Pride Month is a great opportunity to connect with your audience, but only if it aligns with your brand values. People can detect insincerity, and many will take their money elsewhere. 

Authenticity takes many shapes. Tailor the content in a way that best represents your brand and its stance. For example, Roxanne Assoulin demonstrates support quietly.  

This low-key example works because it is a simple salute to the LGBTQIA+ community. Rainbow-inspired product photos and minimal copy do the job. 

Happy Socks, on the other hand, has a louder voice on the matter.   

The brand takes the opportunity to emphasize its year-round support of Pride-related charities by donating partial sales proceeds.    

Like any newsletter idea for June, Pride Month is a suggestion. This cultural event merits caution, as some brands have experienced backlash. 

Pride Month subject lines

• Celebrate Pride with ___
• Pride collection for a cause 🏳️‍🌈
• We love ❤️ without rules
• 🌈 Show your true colors 
• Be proud. Be you. 

#3 Remember Dad’s special day

Did May pass without your brand sending a Father’s Day email? There’s still time to schedule a multi-email Father’s Day campaign by June 16 and snag business from the 39% of shoppers who plan to find gifts online.  

Here’s what consumers spent the most on last year, according to the National Retail Federation:   

• Clothing (55%)
• A special outing (52%)
• Gift cards (48%)
• Personal care (32%)
• Electronics (27%)
• Tools or appliances (26%)
• Auto accessories (24%)

You could highlight products that fit the above categories. We also appreciate Loulou Lollipop’s greeting card spin.  

Why this email is engaging: 

1. Simplicity. Sometimes, a few expertly crafted sentences are all that is needed to strike a chord with your audience. 
2. Animation. Gifs possess mighty powers in attracting eyeballs. While this one includes two — the hero image and collage, all featuring everyday life moments — one is always enough.  

Father’s Day subject lines

• __ ideas for the father figure in your life
• 🍻Cheers to our amazing dads
• Thanks, Dads 💙
• Get your last-minute Father’s Day gifts
• Time to spoil Dad

#4 Commemorate Juneteenth

Juneteenth, celebrated June 19, is a federal holiday marking the end of slavery in the United States. It’s an opportunity to show your brand cares about inclusion, diversity, and social justice.  

Most Black Americans surveyed (84%) want brands to either recognize Juneteenth (aka Freedom Day) or are indifferent about it. However, 30% are suspicious of motivations. Exercise respect and genuineness as you would for Pride Month. 

A Juneteenth email might: 

• Show how your brand supports diversity, equity and marginalized communities
• Feature a limited-time Juneteenth product collection or collaboration 
• Support Black-owned businesses
• Provide a brief education and resources explaining its significance 
• Highlight Juneteenth-related endeavors or partnerships

Armoire Style checks a few boxes with its newsletter. 

Why it’s an impactful angle: 

1. It conveys one message. Armoire wants you to do one thing for Juneteenth: support Black owners and creators by wearing their designs. 
2. Armoire takes a backseat. Yes, the brand is ultimately advocating for itself with this Juneteenth email. However, it puts Black creators in the spotlight by pushing itself and the call to action (CTA) button to the bottom. 

Juneteenth email subject lines 

• How we’re honoring Juneteenth ❤️🖤💚
• Shop the 2024 Juneteenth Collection 
• Today, we celebrate freedom ✊🏿✊🏾✊🏼
• Why we’re supporting ____ for Juneteenth 
• Freedom Day: recognizing progress

#5 Wave the stars and stripes for the Fourth of July 

America’s Independence Day hits just a few days into July, making it great fodder for a June newsletter. 

The latest data from the National Retail Federation reveals that 87% of Americans celebrated in 2023, with 32% planning to purchase patriotic items in addition to the average $93 spent on food.

How did they observe the occasion? Take note, as it might spark newsletter content for your brand: 

• Cookout/BBQ/picnic (65%) … Do you carry grilling or outdoor dining products? Itching to share drool-worthy dessert recipes?
• Fireworks/community celebration (42%) … Have patriotic apparel in stock? What accessories feature the red, white, and blue?
• Travel/vacation (14%) … Does your inventory include travel essentials? Have any solutions to beat the boredom of long car rides?
• Attending a parade (13%) … Do you sell parade-watching gear, such as lawn chairs or sun-shielding hats?

Fourth of July sales are big among retailers. If you want to entice shoppers with one, we suggest inserting unique Shopify discount codes in emails to prevent coupon abuse. Or copy Tangerine Paddle’s tactic as an alternative. 

The “buy x, get y” technique is a fantastic Shopify discount option because: 

1. Shoppers get a deal. 
2. You boost the average order value (AOV) and generate higher overall spending.  

Note: Canadians similarly toast their country on Canada Day, July 1. Theming may be different, but the basic concepts apply.

Fourth of July email subject lines 

• Are you ready for the Fourth of July? 🎆
• Our July 4 sale is here! 🇺🇲
• ___ for celebrating the stars and stripes 
• Fourth of July weekend deals
• ❤️🤍💙 Made in the USA
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Bring June newsletter ideas to life with Seguno templates 

Our newsletter ideas for June may only tally five, but we think it’s plenty to run with. You can have success with as little as one if your brand favors exploring content topics across multi-email campaigns. 

Check out Seguno’s templates to cut creation time or provide inspiration: 

• Father’s Day email templates
• Pride Month email templates
• Juneteenth email templates
• 4th of July email templates
• Canada Day email templates
• Summer email templates

Whatever newsletter ideas you choose, connect them directly to your Shopify brand. It will help you relate to your audience and increase the likelihood of earning their trust.