Shopify discount codes can provide value to customers while benefiting your shop, but there are risks if created haphazardly. Learn how to configure and use them so that everyone wins.
How can Shopify stores use promotional pricing to make progress without taking a profit hit? We explore the pros and cons and five promotional pricing examples.
Unique coupon codes are a safety guarantee for preventing coupon abuse. But beyond that, they’re a versatile tool for attracting, delighting and retaining customers.
Mastering customer acquisition cost (CAC) is critical for ecommerce profitability and growth. Learn why controlling CAC is vital, ways to decrease acquisition spending, and how your customer lifetime value (CLV) will determine how much you can spend on CAC.
We analyzed tens of thousands of Seguno emails to determine the impact of discount codes. Our search through click rates, AOV and ASP revealed the power of unique discount codes.
Convince shoppers your products are better than competitor options through your Shopify images. We have five easy product photography ideas to set your brand apart.
See how top brands are using New Year newsletter examples to capitalize on the start of a new year.
Fill your calendar with newsletter ideas for November, from spinning your take on Election Day to steering holiday shoppers your way.
We analyzed our customer data from BFCM 2023 to find email-sending practices worth investigating. The result is four BFCM email recommendations for 2024.
Kick off the final quarter of 2024 on solid footing with our October newsletter ideas, from having fun with Halloween to paying homage to Rosh Hashanah.
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