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6 New Year Newsletters That Start the Year Right

6 New Year Newsletters That Start the Year Right

With the holidays behind us and the new year in full swing, it’s time to send your subscribers a message that sets the tone for the year ahead. This is a great opportunity to share best sellers and stellar reviews, ask for feedback, and connect your products to your customer’s resolutions. Here are some of our favorite newsletters to send for the New Year.

Review the year like Clare

Sharing your brand's highlights from the past year is an easy way to show new subscribers what makes you great–and affirm the choice of your loyal customers to stick with you. Remind readers of moments like major product releases, sustainable practices, awards & endorsements, and rave reviews. 

Clare places relevant call-to-action buttons in each section of their message, creating multiple engagement points and opportunities to shop. They end the message perfectly, with a heartfelt “thank HUE” note to their customers.

Give out your own awards like Lively

Creating superlatives for your brand's best sellers puts a fun end-of-year spin on social proof. Awards like "Top Reviewed" and "Most Requested" show off crowd favorites, while "Best Of" awards help you highlight your product's unique value. 

Lively takes it a step further by using tagged Instagram images for each category (crediting the original poster, of course). It’s an extra touch that connects them to their customers even more. You can’t help but shop to see what the buzz is about.

Ask for feedback like Mejuri

A simple survey can help you plan for the year ahead by finding out what worked (or what didn’t) last year. Keeping your request short and sweet is critical to getting participation–readers won’t click if they think it will be a major time investment. 

Mejuri makes it elegant, toasting the new year (while showing off their jewelry–clever!) and inviting us to “shape what comes next.” A single call-to-action button makes it easy to click. Or should we say clink?

Solve post-holiday problems like Serena & Lily

Thinking like your customer and putting yourself in their shoes is a great way to create relevant, valuable email content. Here’s an example: after a busy holiday season, not everybody is feeling rested, so sharing products that help customers relax and recharge will feel right on time. 

Serena & Lily alternates lifestyle and product imagery, telling you exactly what you need to relax. They mention their sale on organizing essentials first so customers who are ready to tackle a new project don’t have to scroll. Smart!

Help customers keep resolutions like Love Wellness

Making resolutions is a part of every new year, but keeping them is another story! Show your customers exactly what they need to meet their goals this year with a message (or series of messages) positioning your product as the solution. 

Love Wellness offers products that aim to solve a variety of natural problems, but tying those products to their customers’ resolutions makes them feel even more meaningful. Adding a relevant customer review and a current promotion creates a seriously clickable message.

Thank your customers like Lupii

Making your customers feel as important as they are is always a winning strategy. Lupii says it perfectly in their New Year message: “Growing a business doesn’t happen without amazing support from customers like you.” Adding your photo and signature makes the message feel even more personal. 

Lupiii share some highlights from the past year, but the focus of the message is unmistakable. It’s “Thank You.”


No matter what type of newsletter you use to kick off the new year, keep the focus of your content on your customer. Paying attention to their needs, helping them achieve their goals, and showing them how much you care is what will drive your success in 2022. And that’s something worth toasting.

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