What’s new in Seguno: March 2023

Save time and improve your targeting with new updates from Seguno. 

We’ve added tools and integrations to help you target your audience with more accuracy. Read on to learn about the updates.

Only have a couple of minutes? Watch the video below for the highlights.

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Design newsletters faster with the editor action bar

Efficiency is always top of mind at Seguno. 

We developed the editor action bar so you can quickly make changes to sections within the preview screen. Move a section up or down, duplicate a section, hide it, or remove the section altogether. 

Create better-converting emails with our email design 101 course.

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Connect your email marketing and online store with new integrations

Two new app integrations allow for a more seamless transition from your email marketing to your online store. 

Brand consistency between email and your online store builds loyalty and recognition. Utilize your Seguno theme settings when creating newsletter elements within GemPages. 

With Abra Auto Applied Discounts, automatically display Shopify discounts from your email in a storefront banner. 

Explore all the app connections in Seguno.

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Speak to your customers in their primary language 

While you’ve always been able to write email content in your preferred language, we’ve added the ability to translate the default terms Seguno adds to your newsletter automatically (eg: discount descriptions, the unsubscribe action, date formats and more).

Eight major languages are available, easily managed within your Seguno settings. When paired with Shopify customer segments, you can communicate with your subscribers in the preferred language they indicated when subscribing.

Ready to jump into multiple languages? To start, we recommend setting up your Shopify store to support multiple languages.

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Target device types with Seguno Popups 

Using Seguno Popups to grow your email marketing list? Increase conversions and improve the user experience with device targeting. 

You can now tailor your popup design and trigger options based on the device type, select any device, mobile phone, or desktop and tablet.  

If you’re looking for some ideas on how to optimize popups for mobile, consider the following: 

• Capitalize on popular pages. Do you have a social strategy that directs customers to a particular page? Do certain pages consistently perform higher on mobile? Add a mobile-specific popup to your most popular mobile pages and capture new email marketing sign-ups. 

• Make the process quick and easy. Many mobile users are on the go, which can mean they will spend less time on your site. Limit form fields to the essentials to reduce the risk of losing your audience. Quickly communicate the value of signing up, followed by a clear and simple call to action. 

• Keep screen size in mind. It’s always a best practice to look at your popup in the preview before it goes live. Would the popup size and location block important information on the page? Is the text readable? Adjust the position of the popup to ensure it’s not obstructing the entire screen. 

Dive deeper into setting up your popup.

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That wraps up the March updates! Be sure to keep an eye on our blog (and your inbox!) for all the latest updates.

To see the full list of what’s new, visit the Seguno Changelog.

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