Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.
The welcome email is one of the best-performing email automations. We dive into ideas for crafting one, whether it’s a single message or a series.
Compelling email subject lines are crucial to getting the best open rates. We walk through nine tips and provide examples to improve your subject lines.
Learn what it takes to create a successful, non-cringy email for Christmas, Kwanzaa, Hanukkah and any other holiday greeting.
Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.
There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.
In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.
In part 2 of “6 steps to start email marketing for your Shopify store,” we look at four ways to capture email subscribers on your website.
In part 3 of “6 steps to start email marketing for your Shopify store,” we cover best practices when creating welcome email automations.
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