You need strong email deliverability to reach your subscribers’ inboxes consistently. Our guide covers email deliverability basics and the six things you can do to support it.
Discover the best Shopify discount apps for running advanced, personalized promotions and supporting scalable discounting strategies.
We’re answering the question “What is Pink Friday?” and showing how Shopify boutiques can plug into the event with email marketing examples.
Fill your calendar with newsletter ideas for November, from spinning your take on Election Day to steering holiday shoppers your way.
Shopify discount codes can provide value to customers while benefiting your shop, but there are risks if created haphazardly. Learn how to configure and use them so that everyone wins.
How can Shopify stores use promotional pricing to make progress without taking a profit hit? We explore the pros and cons and five promotional pricing examples.
Unique coupon codes are a safety guarantee for preventing coupon abuse. But beyond that, they’re a versatile tool for attracting, delighting and retaining customers.
Mastering customer acquisition cost (CAC) is critical for ecommerce profitability and growth. Learn why controlling CAC is vital, ways to decrease acquisition spending, and how your customer lifetime value (CLV) will determine how much you can spend on CAC.
Want to develop an ecommerce loyalty program but don’t know how? We guide you through four steps for building a customer retention program.
We analyzed tens of thousands of Seguno emails to determine the impact of discount codes. Our search through click rates, AOV and ASP revealed the power of unique discount codes.
We’re looking at Seguno merchant email marketing for BFCM 2024, examining the data to uncover subscriber habits from the start of BFCM week through Cyber Monday.
Convince shoppers your products are better than competitor options through your Shopify images. We have five easy product photography ideas to set your brand apart.
get email marketing tips, resources, and industry insights to help your Shopify store grow.
