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Black Friday & Cyber Monday

Marketing insights and strategies for cutting through the BFCM noise

What is Pink Friday, and how can it jump-start holiday sales?

We’re answering the question “What is Pink Friday?” and showing how Shopify boutiques can plug into the event with email marketing examples.

By
Tracy Puckett
Nov 12, 2025
latest articles

get email marketing tips, resources, and industry insights to help your Shopify store grow.

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Sep 16, 2022

What Shopify merchants say about holiday marketing: their struggles, successes and advice

We surveyed Shopify merchants to gauge the significance of BFCM and the holiday season, and to get a peek into their thoughts and experiences around email marketing.
Aug 31, 2022

Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Jul 25, 2022

6 ways Shopify merchants can prep now for holiday and BFCM email marketing

The Q4 holiday shopping season may be a few months away, but it’s prime time for Shopify merchants to start revving their marketing engines. We’ve got six steps to get you started now.
Oct 8, 2021

Our New Black Friday Cyber Monday Lookbook

Take a peek at our newst free download and get message ideas for this BFCM