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5 email popup examples that don’t include a discount

5 email popup examples that don’t include a discount

Think of all the times you browse a website for the first time and a popup emerges, requesting your email address. If I had to place my bets, I’d say nine times out of 10 the lure is going to be a discount. 

It goes something like this: Save 10% on your order when you subscribe. 

No doubt the approach works for a lot of brands in building up their email marketing lists. But it’s not necessarily the right angle that every brand wants to — or should — take for capturing emails. 

I say be a bit different to grab attention. Here are some email popup ideas to get you going. 

The “what you’ll get” email popup

Before you jump into designing a newsletter popup, we always advise that you think through the advantages that a potential new subscriber will gain by signing up.  

There are short-term wins, like the percentage saved on a purchase. Then there are long-term wins. They are the calls to action that speak to subscriber benefits beyond the immediate. What will someone get by handing over their email address?

Reflektion Design does this succinctly and beautifully with one line. And using the term “tribe” aligns perfectly with this shop, which sells modern African decor and accessories. 

African-inspired pile of textiles, with the accompanying languge: Join the tribe! For a weekly dose of African decor inspiration, how to's and exclusive sales.
Reflektion Design popup

Here’s another email signup popup example from Basic Revolution that falls into the long-term CTA category. Get tips and product updates from the maker of sustainably made socks — you can’t get much more to the point. I love how they infuse a touch of their brand personality with Dee the Sock Wearing Dog, too.  

Dog wearing socks, with accompanying text: Sign up for our newsletter to get tips on how to be more sustainable and updates on our products. Plus more pics of Dee the Sock Wearing Dog!
Basic Revolution popup

Dot & Bo’s example below provides yet another take on the “this is what you’ll get” email popup. The language isn’t too in-depth, but subscribers are aware that they’ll receive emails daily with special offers. 

What I especially like is how the brand’s email popup guides you to create an account. After creating a password (or connecting through Facebook), you’re taken to the second screenshot, where you can enter shipping address and payment information. This is a great prompt for those who want to make checkout easier in the future. 

Signup form asking for first name, last name, email address and password
Dot & Bo's signup, step 1
Form requesting address and payment method
Dot & Bo's account completion on website

The free shipping email popup

Offering a discount to every new subscriber might not be feasible if your margins are slim. Instead, brands that still want to provide a tangible incentive aimed at spurring a sale could waive shipping.

Stats indicate free shipping is an attractive offer. Shopify found that 59% of online shoppers say free delivery would improve their online shopping experience. (Additionally, 23% are frustrated when they have to pay extra for it.)    

This email signup popup from TOMS revolves exclusively around free shipping. 

Closeup of shoes, with accompanying text: unlock free shipping on your next order
TOMS popup

The content giveaway email popup

Free gifts don’t have to come in the form of a physical product. Providing a gift that distills useful information can be an unexpected, yet wonderful, incentive. 

In marketing speak, we call this gated content. It’s used more frequently by B2B brands, but it can work just as well in ecommerce.   

Take Everyday Family Cooking. Yes, it’s a blog and not a brand that sells products or services. I’m showing it because it’s easy to imagine how ecommerce shops might use this as inspiration to create a piece of content for their niche. 

Chicken strips with sauce, with accompanying text: Free Air Fryer Beginner Guide! Sign up for our weekly newsletter for our free 5-day air fryer beginner guide and get our new recipes!
Everyday Family Cooking popup

Think something like “our top 5 wine pairings” if you’re an artisanal cheese shop. Or “how to launder your clothes by fabric type” for a clothing boutique. Take the beginner guide idea and make it your own — an angle that fits with your brand.

The join-our-program email popup

It’s human nature to want to be included and, further, be part of a special group. It’s why extending an invitation to a special club is a nice kickoff for a new relationship. 

Concurrently, you’re sowing the seeds for loyalty. Consider that 71% of consumers say loyalty programs are a meaningful part of their relationships with brands. 

The email signup popup from luxury brand Michael Kors welcomes website visitors to join its VIP rewards program, pointing out the perks of free shipping and returns, birthday rewards, and an annual gift.

KORSVIP invitation with icons for free shiping & returns, birthday reward, and annual gift, with accompanying signup form
Michael Kors popup

Rituals also touts its membership program through a newsletter popup. I’m totally digging the inclusion of an eye-catching video (it’s shortened in our example below for space-saving purposes). The offer of a welcome gift with an online purchase is also a nice touch.

Video of a woman picking up a bottle of lotion, with accompanying text: Join our y Rituals program
Rituals popup

The prize giveaway email popup

I think most people like to win stuff. I mean, I certainly like throwing my hat in the proverbial prize giveaway ring. Especially if it’s a higher-end prize that you would otherwise not buy.  

RTIC Outdoors gets it right with this email popup example. I have the chance to win a $220 cooler? Sign up me.

RTIC cooler propped open, with accompanying text: Enter for a chance to win a 45 qt hard cooler
RTIC Outdoors popup

Get creative with how you capture emails

While discounts are attractive to a lot of shoppers, there’s other tactics for getting someone to sign up for your email newsletter. You just have to flex your imagination.  

Try creating a version of your own with Seguno’s popup app. It integrates with the Seguno email marketing app and resides right within Shopify.  

Create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more. Learn more at

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