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Library of marketing advice for attracting and retaining customers

Margin-smart discounting: a guide to profitable Shopify discounts

Strategic Shopify marketers don’t discount carelessly. Becky Chambers of Caddis Eye Appliances shares her process for achieving margin-smart discounting.

By
Tracy Puckett
Mar 30, 2026
latest articles

get email marketing tips, resources, and industry insights to help your Shopify store grow.

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Jan 17, 2024

What you need to know about DMARC for Gmail and Yahoo Mail

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.
Jan 2, 2024

5 ideas for a January newsletter [+email subject line ideas]

Struggling with January newsletter ideas for engaging subscribers after the holidays? We have five winning email content suggestions to start the new year strong.
Dec 4, 2023

What should you send this month?

Struggling to know what to send this month? We've got you covered, here's examples and ideas on what you should be sending.
Nov 22, 2023

10 ecommerce email marketing best practices for every Shopify store

Discover the ecommerce email marketing best practices for supercharging your campaigns. We review the top 10 critical strategies.
Nov 9, 2023

How to choose the best email marketing app for your Shopify store

Finding the best email marketing app for your Shopify store can be challenging. Use our self-assessment and criteria prompts to ease the process and guide your decision.
Nov 3, 2023

Ecommerce email trends for 2024 you can't afford to ignore

Stay ahead of the game with our expert insights on the latest ecommerce email marketing trends for 2024 and discover the strategies you can't afford to miss.
Oct 20, 2023

Fantastic Black Friday email design elements and how to create them with Canva

Learn how to create stunning images for Cyber Monday and Black Friday email designs using Seguno’s Canva integration.
Sep 27, 2023

6 clever ways to grow your email list this Black Friday

Optimize your marketing game for the year's biggest shopping event. Learn how to grow your email list this Black Friday and Cyber Monday.
Sep 11, 2023

10 tips for creating a high-converting Black Friday email marketing strategy

Boost your sales with an effective Black Friday email marketing strategy. Uncover expert tips and proven tactics.
Sep 6, 2023

8 UGC email examples [+best practices] to build trust

User-generated content (UGC) can do marvels for relating to your audience. We’re studying 8 UGC email examples and the best practices to implement.
Aug 25, 2023

2023 ecommerce email marketing strategies for Shopify

Stay ahead in 2023 with our powerful Shopify ecommerce email marketing strategies. Boost sales, engage customers, and conquer your market.
Aug 25, 2023

How often to send email marketing and when

Discover the perfect email marketing frequency and optimal timing with our expert roadmap and best practices to elevate your email program.