One of the most powerful ways to achieve personalization is by segmenting your subscriber list. We illustrate five ways to use Shopify’s customer segment tool.
The Shopify Editions 2023 summer release is here, with much to unpack! We’re sharing our top 8 updates for merchants to improve their marketing and merchandising.
We’re giving you a stash of holiday email subject line ideas for your newsletters. From traditional gifting-themed messages to last-chance emails, deploy our examples today!
How do you understand your advertising performance? It’s integral to have a grasp of your return on ad spend (ROAS). We cover the basics of ROAS and outline five ways to improve it.
Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.
Compelling email subject lines are crucial to getting the best open rates. We walk through nine tips and provide examples to improve your subject lines.
Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.
There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.
