Library of marketing advice for attracting and retaining customers

Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?

Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.

In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.

In part 2 of “6 steps to start email marketing for your Shopify store,” we look at four ways to capture email subscribers on your website.

In part 3 of “6 steps to start email marketing for your Shopify store,” we cover best practices when creating welcome email automations.

In part 4 of “6 steps to start email marketing for your Shopify store,” we provide a step-by-step guide for designing an email newsletter from scratch.

In part 5 of “6 steps to start email marketing for your Shopify store,” we review three email template options for saving you time.

In part 6 of “6 steps to start email marketing for your Shopify store,” we review three additional automations that will boost conversions: abandoned checkout, product purchased, and new purchaser.

Creating variations of your email address can save you time and headaches with testing and organizing your emails.

Shopify transitioned all merchants from using “Saved Customer Groups” to “Segments.” Here’s how to navigate and take advantage of the change.

Your website is the first thing you should optimize for growing your subscriber list. We examine three different approaches for enticing people to provide you their email addresses.