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5 things customers love about Seguno

5 things customers love about Seguno

Valentine’s Day is a special time around here for two reasons. 

One, it’s a big ecommerce event, which means we’re firing on all cylinders to help Seguno users capitalize on the opportunities that await. 

Second, it’s our anniversary! It’s been five years. And we’re especially feeling the love for the Shopify merchants who believe in us.   

It’s got us reflecting on all the reasons we have their trust. When we rummage through feedback and surveys, and contemplate interactions with our customers, a handful of things stand out. 

Here’s the list of the five most prominent features customers love, in no particular order. 

1. Templates

Template shown on a computer screen, as well as a phone

Every Seguno user has access to basic templates to springboard their email marketing, whether messages that highlight featured products or those that broadcast a new blog post. 

The template store goes a step beyond. More than 150 beautifully designed templates featuring marketing copy are ready for you to customize. There are newsletter templates for all sorts of holidays, from Halloween to Eid al-Fitr. You’ll find designs to commemorate Pride Month, encourage back-to-school shopping, and more. New ones are added every month.   

If you’re angling to capture attention with more than a single newsletter, multi-message campaign templates ease the workload. 

What one customer has to say about it:

5-star review from Casco Bay Soap Co.: Love this app! I have not had a minute to send out a newsletter all year but have paid for the service. I took a last minute chance and 5 mins on Thanksgiving night to create a newsletter for a Black Friday and weekend sale using templates pre-created by Seguno and sent it out quick. I sold a ton of soap and probably could have sold more if I had more to sell! I am trying to restock as fast as I can and hope to offer another sale soon. The premade templates did a great job helping me out!

Why it’s part of Seguno:

Headshot of Katherine Riemen

“Templates are the ultimate time-saving tool, giving you the ability to swap out images, copy, or products and have a new email in a snap. Our templates make it easy for merchants to create an email that looks like it was made by an expert designer–and we’re always adding more!” - Katherine Riemen, Product Lead

BONUS: Celebrate year No. 5 with us. Here's a one-time redemption code to snag a template of your choosing: ZSQ596  

2. Email editor + Canva

Computer screenshot within Seguno on the left, with computer screen shot of Canva on the right

Our email-creator tool — right within Shopify — makes it easy to build your message. There’s no need for HTML or CSS know-how.   

Yes, we’re biased. But we think our email editor is quite intuitive. Set themes so you don’t have to mess with branding or headers and footers each time, effortlessly add sections like a discount callout or gallery of images, and do so much more. 

Huge bonus: we fully integrate with graphic design platform Canva. It’s a spectacular tool that’s super intuitive, too. They’ve got templates. Or start from scratch. Either way, build eye-catching images without a whole lot of fuss.

What one customer has to say about it: 

5-star review from LoyalSmith: I am using Seguno to create newsletters. I love how it integrates any/all info from my Shopify store, including giving me choices as precise as allowing me to choose which photo of my product I want to use. I have been extremely impressed with the quick responses I've had when I need help, and how they are actually written by a person who has thoroughly read my questions. There is a lot yet for me to explore with Seguno, but I feel I've already found enough value in the newsletter builder to justify this small expense.

Why it’s part of Seguno:

Headshot of Marc Baumbach

"A lot of our team is familiar with many email service providers on the market. So when we decided to create a platform within the best ecommerce company out there, we knew we needed to make it a seamless tool. There’s so much you can do with Seguno without relying on complicated software or deep technical knowledge.” - Marc Baumbach, Co-founder and Head of Engineering

3. Free guides

Images of: a laptop screen showing a Seguno course, the help center, a blog post, and a video

An email marketing platform won’t make a big difference if users are left to fend for themselves. That goes for learning how to use it plus strategies for making the most of it.  

We consider education a pillar of Seguno’s service. Our help center is full of technical guidance. We regularly dole out advice for attracting and retaining customers through short videos on YouTube and live webinars. Our blog points out resources for ramping up your marketing game. 

We also have free online courses, with accompanying workbooks, consisting of short video lessons that can be consumed in 10 minutes or less: 

Find and register for all of our upcoming events, or stream a past webinar, by going to our events page

What one customer has to say about it: 

5-star review: The app is great and the support is top-notch! This isn't my first rodeo with an email marketing program. It does everything it needs to do, support is awesome, and I love the free training! Even if you're an experienced marketer, you can still pick up a lot from the folks at Seguno. Oh, and the price is extremely fair. What more could you ask for?

Why it’s part of Seguno:

Headshot: Kestrel Lemen

“So many Shopify merchants we serve are very small operations — as little as one or two people — with limited bandwidth. They don’t have much time to hunt around for answers. That’s why so much of our focus is on guiding them toward finding success with email marketing.”  - Kestrel Lemen, Senior Strategist

4. Automated emails

Image of: welcome email message, with the behind-the-scenes automation interface that enables it

What shop owner wouldn’t jump at the idea of making money while they sleep? It’s totally doable with email automations.

Unlike newsletters, automated emails are triggered when a subscriber takes a specific action. For example, an abandoned checkout workflow reminds the subscriber of items they left in a shopping cart. The automation could take the form of one email sent an hour after cart abandonment, or a three-part series of messages spread over a week.   

In addition to abandoned checkout, Seguno’s stash of automations includes messages for: 

  • Welcoming new subscribers
  • Reminding subscribers of expiring discounts
  • Thanking subscribers after they make a purchase
  • Requesting a product review
  • Winning back subscribers who haven’t purchased in a while
  • Providing post-purchase information and tips
  • Appealing to customers based on segmentation
  • Alerting subscribers to a new blog post 

What one customer has to say about it: 

5-star review from weingut fuhrmann & sohn: great app. easy to understand. you can setup automations within 30 minutes even for not tech-savvy users. awesome customer service

Why it’s part of Seguno:

“Anyone who’s part of operating a Shopify store is tugged in a lot of directions. Email automations help lessen that strain because they’re always operating in the background. They are super relevant to the recipient and therefore higher converting, and make a huge difference over time. As we like to say, shavings make a pile.” - Chris Geiss, Co-Founder and CEO

5. Customer support

Image of: Enlarged Talk to support button from within the Seguno app, along with a chat example to the right

A common theme emerges when you browse our reviews in the Shopify app store. Seguno’s customer service shines.  

Forgive us for leaning on a cliche, but customers are at the heart of everything we do. We take their needs seriously. We’re not just a bot on the other end. Any time you reach out to us for help — whether you’re on a paid plan or using the service at no charge — you’re communicating with a real person whose job is to provide you a solution. 

Empathy is one of our core company values. We “care deeply, and give first.” Grasping our customers’ experiences, challenges and email marketing wants is innate to what we do. We are here to assist with everything from technical dilemmas to strategic suggestions.

What one customer has to say about it: 

5-star review from Rotten Dad: I originally gave this app a 3-star rating because I couldn't get it to do what I thought it should be able to do. Within a couple hours, I was contacted by support to see if what the reason was for a low rating. I explained it to Christina. She quickly replied back and answered all my concerns. (Seems I don't know as much as I thought. What I was wanting the app to do goes against Email Marketing Guidelines. In other words, not allowed) After the explanation, which made perfect sense. Christina also let me know of a couple of things I should try with the app. She had visited my website and came back with suggestions. And really good suggestions. I am happy to change my rating to a 5 star! Thanks!

Why it’s part of Seguno:

Headshot: Brian Krug

"Our team has one goal: to serve our customers. We do that by sharing advice that we know works, as well as listening and asking questions. In fact, we’ve been known to develop solutions and make changes to our platform in response to our customers’ unique issues. Striving for stellar customer support is the best way for us to improve our product.” - Brian Krug, Customer Success Lead 

We love our customers

 A big thanks to the Shopify owners who have faith in our service. In an ecosystem with tons of email service providers, we are grateful that you choose us. Your support means everything. 

Some advice: take another look around Seguno. You may uncover more ways to elevate your email marketing. We also welcome your feedback. You never know when your suggestion may turn into a new feature.      

If you’re not yet a convert, it only takes one click of a button (i.e.: add app) to see what we’re all about.   

Create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more. Learn more at

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