Promoting Shopify discount codes requires more than flipping a switch. Learn how to leverage your website, email marketing, and other channels to drive awareness and redemptions.
We’re giving you a stash of holiday email subject line ideas for your newsletters. From traditional gifting-themed messages to last-chance emails, deploy our examples today!
Deliver more value to email subscribers by shaping your messages with behavioral data. We cover ways to use behavioral targeting to increase email engagement, conversions and brand loyalty.
How do you understand your advertising performance? It’s integral to have a grasp of your return on ad spend (ROAS). We cover the basics of ROAS and outline five ways to improve it.
Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.
Compelling email subject lines are crucial to getting the best open rates. We walk through nine tips and provide examples to improve your subject lines.
Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.
There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.
In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.
