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Library of marketing advice for attracting and retaining customers

How to use Shopify Sidekick to identify the right products for your next email

Devise your next email idea with our step-by-step guide. Learn how to use Shopify Sidekick to find gaps between your Seguno email data and your store's top sellers.

By
Tracy Puckett
Jun 26, 2026
latest articles

get email marketing tips, resources, and industry insights to help your Shopify store grow.

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Jan 25, 2024

8 February newsletter ideas [+ subject lines]

Discover creative email marketing newsletter ideas for February and subject lines to captivate your audience.
Jan 18, 2024

12 email marketing metrics to track & strategies to follow

Unlock the power of email marketing by monitoring the right metrics. Learn how to dissect email marketing performance and use the findings to meet your goals.
Jan 17, 2024

What you need to know about DMARC for Gmail and Yahoo Mail

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.
Jan 2, 2024

5 ideas for a January newsletter [+email subject line ideas]

Struggling with January newsletter ideas for engaging subscribers after the holidays? We have five winning email content suggestions to start the new year strong.
Dec 4, 2023

What should you send this month?

Struggling to know what to send this month? We've got you covered, here's examples and ideas on what you should be sending.
Nov 22, 2023

10 ecommerce email marketing best practices for every Shopify store

Discover the ecommerce email marketing best practices for supercharging your campaigns. We review the top 10 critical strategies.
Nov 9, 2023

How to choose the best email marketing app for your Shopify store

Finding the best email marketing app for your Shopify store can be challenging. Use our self-assessment and criteria prompts to ease the process and guide your decision.
Nov 3, 2023

Ecommerce email trends for 2024 you can't afford to ignore

Stay ahead of the game with our expert insights on the latest ecommerce email marketing trends for 2024 and discover the strategies you can't afford to miss.
Oct 20, 2023

Fantastic Black Friday email design elements and how to create them with Canva

Learn how to create stunning images for Cyber Monday and Black Friday email designs using Seguno’s Canva integration.
Sep 27, 2023

6 clever ways to grow your email list this Black Friday

Optimize your marketing game for the year's biggest shopping event. Learn how to grow your email list this Black Friday and Cyber Monday.
Sep 11, 2023

10 tips for creating a high-converting Black Friday email marketing strategy

Boost your sales with an effective Black Friday email marketing strategy. Uncover expert tips and proven tactics.
Sep 6, 2023

8 UGC email examples [+best practices] to build trust

User-generated content (UGC) can do marvels for relating to your audience. We’re studying 8 UGC email examples and the best practices to implement.