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Library of marketing advice for attracting and retaining customers

How to promote Shopify discount codes that get used

Promoting Shopify discount codes requires more than flipping a switch. Learn how to leverage your website, email marketing, and other channels to drive awareness and redemptions.

By
Tracy Puckett
Jan 27, 2026
latest articles

9 discounting safeguards to protect your Shopify profit margins

Shopify discount codes guide (2026): discount types & best practices

Unique coupons: what they are and 11 ways to use them

get email marketing tips, resources, and industry insights to help your Shopify store grow.

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Nov 22, 2023

10 ecommerce email marketing best practices for every Shopify store

Discover the ecommerce email marketing best practices for supercharging your campaigns. We review the top 10 critical strategies.
Nov 9, 2023

How to choose the best email marketing app for your Shopify store

Finding the best email marketing app for your Shopify store can be challenging. Use our self-assessment and criteria prompts to ease the process and guide your decision.
Nov 3, 2023

Ecommerce email trends for 2024 you can't afford to ignore

Stay ahead of the game with our expert insights on the latest ecommerce email marketing trends for 2024 and discover the strategies you can't afford to miss.
Oct 20, 2023

Fantastic Black Friday email design elements and how to create them with Canva

Learn how to create stunning images for Cyber Monday and Black Friday email designs using Seguno’s Canva integration.
Sep 27, 2023

6 clever ways to grow your email list this Black Friday

Optimize your marketing game for the year's biggest shopping event. Learn how to grow your email list this Black Friday and Cyber Monday.
Sep 11, 2023

10 tips for creating a high-converting Black Friday email marketing strategy

Boost your sales with an effective Black Friday email marketing strategy. Uncover expert tips and proven tactics.
Sep 6, 2023

8 UGC email examples [+best practices] to build trust

User-generated content (UGC) can do marvels for relating to your audience. We’re studying 8 UGC email examples and the best practices to implement.
Aug 25, 2023

2023 ecommerce email marketing strategies for Shopify

Stay ahead in 2023 with our powerful Shopify ecommerce email marketing strategies. Boost sales, engage customers, and conquer your market.
Aug 25, 2023

How often to send email marketing and when

Discover the perfect email marketing frequency and optimal timing with our expert roadmap and best practices to elevate your email program.
Aug 21, 2023

7 win-back email examples that spark customers to return

Explore 7 compelling win-back email examples to re-engage dormant customers and boost your sales.
Aug 16, 2023

6 back-in-stock email examples [+ subject lines] to recover lost sales

Back-in-stock emails can re-engage customers and boost sales. We’ve got back-in-stock email examples and subject lines to inspire.
Aug 2, 2023

Shopify Editions 2023: the top 8 summer updates

The Shopify Editions 2023 summer release is here, with much to unpack! We’re sharing our top 8 updates for merchants to improve their marketing and merchandising.