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Library of marketing advice for attracting and retaining customers

5 ways to take advantage of Shopify’s segmentation tool

One of the most powerful ways to achieve personalization is by segmenting your subscriber list. We illustrate five ways to use Shopify’s customer segment tool.

By
Tracy Puckett
Mar 9, 2026
latest articles

get email marketing tips, resources, and industry insights to help your Shopify store grow.

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Jun 25, 2024

Beat the ‘summer slump’ with 5 July newsletter ideas

If July newsletter ideas are elusive, we’ve got five excellent options to consider. Steal our ideas to avoid the summer sales slump.
May 23, 2024

7 email examples for June newsletter ideas

Do you need newsletter ideas for June? We have five email marketing suggestions — illustrated with real examples — and accompanying subject line ideas.
Apr 17, 2024

9 May newsletter ideas and email examples

May is packed with newsletter ideas for your Shopify store. We have nine email marketing suggestions, complete with examples and subject lines.
Apr 9, 2024

How to spark return visits with browse abandonment emails

Browse abandonment emails can re-engage visitors who showed interest but didn't make a purchase. We explore how they work, best practices, and eight examples for inspiration.
Mar 18, 2024

Earth Day emails that resonate with eco-conscious shoppers

Earth Day is a fantastic opportunity for Shopify merchants to connect with subscribers and build trust. Create effective eco-friendly newsletters with inspiring examples as your guide.
Mar 13, 2024

5 ideas for an April newsletter

What should Shopify stores send to newsletter subscribers in April? We have five email marketing ideas to try.
Mar 1, 2024

The best email marketing software for ecommerce by growth stage

Choosing ecommerce marketing tools and strategies that fit your stage of business is critical to growth. Our guide helps you determine the right email marketing app.
Feb 20, 2024

7 March newsletter ideas for ecommerce [+ subject lines]

Plan your March newsletters with inspiration from real email examples and a collection of subject line ideas.
Feb 7, 2024

Valentine’s Day marketing ideas for ecommerce

Valentine’s Day is a chance for Shopify stores to recover from the “holiday hangover.” We have 10 Valentine’s Day marketing ideas to increase your shop’s visibility and generate sales.
Jan 25, 2024

8 February newsletter ideas [+ subject lines]

Discover creative email marketing newsletter ideas for February and subject lines to captivate your audience.
Jan 18, 2024

12 email marketing metrics to track & strategies to follow

Unlock the power of email marketing by monitoring the right metrics. Learn how to dissect email marketing performance and use the findings to meet your goals.
Jan 17, 2024

What you need to know about DMARC for Gmail and Yahoo Mail

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.