Seguno Email Marketing built for Shopify
pricingdemorequest a demo
HomeSeguno Blog

Beat the ‘summer slump’ with 5 July newsletter ideas

Author
Tracy Puckett
Tracy Puckett
Content Manager
Contributors
No items found.
Beat the ‘summer slump’ with 5 July newsletter ideas

Well, we’ve reached a lull. 

Holidays and cultural events take a breather in July. It’s as if they embrace the slower summer pace, too. 

Despite the sparse calendar, we have five great July newsletter ideas to engage your email audience.  

{{install-email}}

#1 Run a summer sale promotion

July is a massive month for slashing prices. Amazon’s yearly Prime Day has become an enormous driver, as brands like Target, Walmart and Best Buy have followed suit with mid-year sales. 

Why not join in and combat the historical “summer sales slump?” Call it a 4th of July sale, Christmas in July, July Black Friday deal, or whatever you fancy. 

Let’s look at two July newsletter sales ideas: Prime Day and a generic summer campaign. 

Prime Day emails

Prime Day 2023 set a record for the highest spending in the event’s 9-year existence. 

The Prime Day search has become a ritual for many. So, if your Shopify store has a presence on the platform and will participate this year (July 16 and 17), let your subscribers know about it. 

Check out how Posh Peanut rides Amazon’s waves. 

email with the banner 'amazon prime day is here' and headline 'up to 30% off select styles'

Why this email will convert:

  1. It conspicuously dials into Amazon Prime Day. A banner mention and logo leave no doubt that Posh Peanut is part of the mega-event.
  2. It gives a glimpse at the inventory on sale. By artfully displaying the included categories, the brand encourages subscribers to explore products on the site.  

Let’s say you want in on the excitement of Prime Day, but your brand is monogamous to Shopify. Nothing stops you from channeling the event. See how Highline Wellness does it. 

email with the headline 'prime dayz, the highline way'

Why this “Prime Dayz” email will drive sales: 

  1. Its intro is convincing. We appreciate the cheeky approach, and we’re sure many subscribers will nod in agreement with the “meh” product browsing assessment.  
  2. It offers options. Multiple “buy X, get Y” deals are win-win. Shoppers get their pick. Highline Wellness controls margins by ensuring customers purchase at least one item at regular price. 

A multi-email sales campaign

If July is rife with brands touting promotional pricing strategies, and you send just one email about your sale, what percentage of your subscribers will notice it? 

No one can answer that question. However, we’re 100% confident that sending multiple emails will cultivate greater awareness and lead to more sales. 

 We don’t condone inundating subscribers — expect 81% to unsubscribe if you do — or sending the same message repeatedly. Instead, adopt a staggered approach with different messages for each. 

A summer sale campaign might look like this: 

  1. A teaser that builds anticipation
  2. An email when the sale launches
  3. Emails highlighting products or categories
  4. A reminder as the sale nears its end

Rareform bolstered its summer sale with three emails spaced two days apart:

  1. Promo kicking off the sale 
  2. Feature calling out new colors added 
  3. Last call to instill urgency
3 emails side by side, one with the headline 'the sale of summerup to 30% off,' the second with the headline the sale of summer new colors added', the third with teh headline 'the sale of summer (ends midnight)

The series’ visual unification exemplifies what a campaign should be. Rareform scrapped its design norms (neutral background colors or domineering lifestyle photos) for a neon yellow replacement signifying this is a special offer. 

Sales are risky if you don’t structure them with margins in mind. Use unique Shopify discount codes to protect your brand.


Summer sale email subject lines

  • Beat the heat 🥵 with our July deals!
  • ☀️ The hottest deals under the sun
  • Stop here for Prime Day 2024
  • Halfway to holiday savings
  • Fetch our dog days of summer deals
  • Unwrap 🎁 our Christmas in July offers
{{planning-guide}}


#2 Squeak out a last-minute Independence Day email 

In a June newsletter blog post, we outlined ways to prepare your audience for 4th of July celebrations. 

But what if you’ve run out of time? You could wish subscribers well, share a BBQ-worthy recipe, or show support for “Made in America.” Or, take inspiration from First Day’s alternative spin. 

Email with the intro 'Happy 4th of July' and a sketch of a hot dog with fireworks

What makes it stand out: 

  1. An intriguing subject line. “Fireworks and flying hot dogs?” Say what? It’s a compelling invitation for curious minds.
  2. An unexpected message. The 4th of July mega-sale is everywhere. What’s not? A brand that masterfully draws lines between childhood creativity, Independence Day, and vitamins.   

This email builds brand awareness and shows off its personality. Sometimes, it’s more important to be memorable — with an eye toward building your audience — than obsess over making the sale. 

4th of July email subject lines

  • How we celebrate America’s independence ❤️🤍💙 
  • Red, white, and unbeatable deals are ending soon!
  • 🇺🇸 Happy 4th of July from ___
  • 🎆 Wishing you a safe and fun 4th of July
  • Our favorite Made in the USA collections

#3 Join the Summer Olympics hype

For two weeks starting July 26, the planet tunes into the sporting spectacle of the year. The Summer Olympics are a chance to connect with customers worldwide through a shared experience.

There are many ways to tap into the excitement of the games with one or more July newsletters, such as: 

  • Showcasing best-selling products as "gold medalists" or organizing products by price point (bucketed as gold, silver and bronze)  
  • Highlighting curated collections aligned with Olympic sports
  • Featuring products for an opening (or closing) ceremonies party or snack ideas for late-night event viewing
  • Mimicking the Torch Relay with limited-time offers that lead up to the opening ceremony
  • Spotlighting products inspired by Paris, other countries, or different cultures 

Let’s examine two examples. 

Biscuiteers pounces on the Olympics and other summer sporting events. 

Email with the headline 'game, set, match on sporty gifts' and a photo of sports-themed biscuits

Multiple calls to action (CTAs) encourage visits to the website, getting subscribers one step closer to conversion. The brand makes shopping by sports category easy and offers an Olympics collection.   

Circus by Sam Edelman demonstrates it doesn’t take much to pull together an Olympics email that shines: gold-toned products and a sparkling subject line (“Go For the Gold”). 

Email with the headline 'Perfect Ten' and product photos of gold shoes

Olympics email subject lines

  • Go for the gold with our ____
  • 🥇And the medals go to … 
  • Shop like a champion with ___% off
  • Cheer on the games in our newest ____
  • Prices fit for the podium
  • 🏃 Sprint to our Olympic-sized savings

#4 Help back-to-school shoppers

No one wants to think about school when the beach, pool parties, and late-night campfires beckon. 

Yet, many parents succumb to checking off the school supply lists early. “Get it done,” they think. One survey shows that by mid-June, 24% of Americans will have already started back-to-school shopping, and 45% will have begun before Aug. 1.

So don’t hesitate to add back-to-school emails to your July newsletter schedule. Remember college students head back earlier, too.  

We enjoy the early-bird email from This Saves Lives.

Email with the headline 'back to school ... already?' and image of a granola bar with a bite taken out of it

Why this email resonates: 

  1. The headline is empathetic. Since the brand treads cautiously — bordering on apologetically — it validates the feelings of many parents.
  2. Value propositions address challenges. Anyone who has school-age kids knows the difficulty of finding classroom-safe snacks. This Save Lives provides a solution by listing its ingredients.     

Back-to-school email subject lines

  • Early bird gets the A+ ✏️
  • Beat the rush and stock up for school now
  • 📚 Not ready for school shopping? Here’s __% off
  • Our top 5 dorm room essentials
  • July savings for the college-bound

#5 Spread the vacation vibes 

Spring break vacations aren’t the only time for travel-prep emails. Between weeklong family vacations and friends’ getaways, road trips and air travel surge in summer.

Most brands have something in their product line suitable for a travel-focused July newsletter. Here are a few ideas for the taking: 

  • Suggest essentials for different trip types, like a beach vacation, camping excursion or city exploration   
  • Feature travel-friendly attire, footwear and accessories; segment emails based on gender preference if you have Shopify customer data
  • Share products and tips for keeping kids busy, comfortable and fed on long road trips
  • Remind customers of consumable products (i.e., vitamins, shampoo, etc.) to check that they’re stocked

Of course, vacation isn’t always about going somewhere. Sometimes it’s a staycation or simply a state of mind. The brand For Love & Lemons, for example, mentally transports subscribers with its vacation “looks.” 

email with the headline 'outfits for every italian itinerary' against a photo of a woman in a bathing suit

Vacation email subject lines    

  • ☀️ Have fun in the sun with __% off 
  • Pack your bags with our 3 essentials 🧳
  • Our summer travel best-sellers 
  • Are you ready to enter vacation mode?
  • Go from the beach 👙 to the boardwalk 👗
  • Open for vacation vibes 

Build impactful July newsletters with Seguno  

Use our July newsletter ideas to combat the “summer slump.” Any are appropriate for turning into a multi-email campaign. 

Seguno also has July-appropriate email templates to save you time: 

Remember, email newsletters are an avenue for forging connections. Think about what your audience needs, wants, and is experiencing. Use the answers to guide you.   

create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more.

Find Seguno on the Shopify App Store
get weekly email marketing tips, resources, and industry insights to help your Shopify store grow.

continue reading

<div class="planning-guide-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide.webp" loading="lazy" sizes="(max-width: 479px) 83vw, (max-width: 767px) 81vw, (max-width: 991px) 36vw, 35vw" srcset="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-500.webp 500w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-800.webp 800w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-1080.webp 1080w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide-p-1600.webp 1600w, https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/666b51170fec8b74dbf44cf3_2024q3-email-marketing-guide.webp 1785w" alt="" class="epgi-image"><div><p class="demo-injection-p"><strong class="larger-text">plan your quarter</strong><br>download the email marketing planning&nbsp;guide</p><a href="/email-marketing-planning-guide" class="v4-5-button w-button">get your free guide &nbsp;→</a></div></div>
<div class="app-download-injection"><img src="https://assets-global.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">5</div><img src="https://assets-global.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Product Reviews</div></div><div class="app-download-injection-subhead">gather product customer reviews and leverage feedback</div></div><a href="https://apps.shopify.com/seguno-product-reviews?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out" target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<a href="/bfcm" target="_blank" class="holiday-hub-injection bfcm-injection w-inline-block"><div class="bfcm-injection-bfcm">Best. BFCM. Ever.</div><h5 class="hh-injection-text bfcm">get the Black Friday email marketing resources, tips, and tools you need to help your Shopify store succeed</h5><div class="hh23-injection-faux-button bfcm">visit the BFCM resource center</div></a>
<a href="/holiday-hub" target="_blank" class="holiday-hub-injection w-inline-block"><img src="https://global-uploads.webflow.com/617bf866dd7a760b2b06c57e/6509abc2ee5c44d613124ac3_holiday-hub.svg" loading="lazy" width="854" alt="Seguno Holiday Hub - email marketing resources, tips, and tools you need to help your Shopify store succeed" class="hh23-holiday-hub"><h3 class="hh-injection-text">email marketing resources, tips, and tools you need to help your Shopify store succeed</h3><div class="hh23-injection-faux-button">visit the holiday hub</div></a>
<div class="app-download-injection popup-app-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">5.0</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=courses&utm_medium=website&utm_campaign=how-to-grow-your-email-marketing-list-course" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="app-download-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63caa3c6f461e8d2b575af1d_Bulk-Discount-Code-Logo.svg" loading="lazy" alt="Bulk Discount Code Bot App for Shopify" class="app-download-injection-bulk-discount-icon"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Bulk Discount Code Bot</div></div><div class="app-download-injection-subhead">Stop coupon abuse with unique discount code sets</div></div><a href="https://apps.shopify.com/bulk-discount-generator?ref=seguno&amp;channel=com&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog+call+out" target="_blank" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="app-download-injection popup-app-injection"><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div popup-app-injection"><div class="_4-9 popup-app-injection">4.7</div><img src="https://cdn.prod.website-files.com/617bf866dd7a760b2b06c57e/63b58f03d4aad81dd34f199d_review-star-white.svg" loading="lazy" alt="" class="download-app-injection-star"><div>Seguno Popups &amp; Exit Intent</div></div><div class="app-download-injection-subhead">Create, trigger, and track popups from your shop's Admin</div></div><a href="https://apps.shopify.com/seguno-popups?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="schedule-a-demo-injection"><div class="demo-injection-heading">Book a 1:1 demo</div><p class="demo-injection-p">Give us 30 minutes and we'll give you a peek at how Seguno's email marketing and popups can elevate your marketing.</p><a href="/schedule-a-demo" class="demo-injection-button w-button">Schedule a Demo</a></div>
<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b64cb6ad91731ba18f27_Post%202%20thumbnail.png" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b65da556932aea94fa5b_Post%203%20thumbnail.png" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b66bed7eea3f461421d9_Post%204%20thumbnail.png" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b68e19aa7b0ce706d5f8_Post%205%20thumbnail.png" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b69e30b81b5b3cfcf791_Post%206%20thumbnail.png" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/6303b6b14cae251dbc6a89aa_Post%207%20thumbnail.png" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/62683f35e7a0c581770d186b_shopify-icon.svg" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.8</div><img src="https://assets.website-files.com/617bf866dd7a760b2b06c57e/6268403f745506041a490ef2_review-star.svg" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href="https://apps.shopify.com/seguno?ref=seguno&channel=com&utm_source=blog&utm_medium=website&utm_campaign=blog+call+out" class="app-download-injection-button w-button" target="_blank">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><p class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</p><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" data-wf-page-id="617bf866dd7a76703506c655" data-wf-element-id="e33b17bb-76b8-992b-7b38-764576544155" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="Email" data-name="Email" placeholder="Please enter your email address" id="Email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>