How do you understand your advertising performance? It’s integral to have a grasp of your return on ad spend (ROAS). We cover the basics of ROAS and outline five ways to improve it.
Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.
Abandoned checkout emails are essential email automations for every Shopify store, helping convert shoppers into buyers. We’ve got the stats showing that they work, plus a structure and tips for making effective ones.
The welcome email is one of the best-performing email automations. We dive into ideas for crafting one, whether it’s a single message or a series.
Compelling email subject lines are crucial to getting the best open rates. We walk through nine tips and provide examples to improve your subject lines.
New features help you target your customers with more accuracy. Read this article to learn more about recent Seguno product updates!
We’ve reorganized the Seguno dashboard and introduced new sections to create a smoother user experience. Follow along as we walk through the changes, top to bottom.
How did Black Friday/Cyber Monday (BFCM) email marketing pan out for Seguno users? We examined the data to identify trends and successes, as well as potential opportunities for the 2023 BFCM stretch.
Learn what it takes to create a successful, non-cringy email for Christmas, Kwanzaa, Hanukkah and any other holiday greeting.
Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.
Generating email ideas is a top struggle for Shopify merchants. We’ve got seven email newsletter ideas — that aren’t sales promotions — to engage subscribers during the BFCM and holiday stretch.
Considering a subscription option for your Shopify store? Here’s the lowdown on everything you need to know, from model variations to steps for getting started.
get email marketing tips, resources, and industry insights to help your Shopify store grow.
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