Library of marketing advice for attracting and retaining customers

Mastering customer acquisition cost (CAC) is critical for ecommerce profitability and growth. Learn why controlling CAC is vital, ways to decrease acquisition spending, and how your customer lifetime value (CLV) will determine how much you can spend on CAC.

We analyzed tens of thousands of Seguno emails to determine the impact of discount codes. Our search through click rates, AOV and ASP revealed the power of unique discount codes.

Convince shoppers your products are better than competitor options through your Shopify images. We have five easy product photography ideas to set your brand apart.

See how top brands are using New Year newsletter examples to capitalize on the start of a new year.

We analyzed our customer data from BFCM 2023 to find email-sending practices worth investigating. The result is four BFCM email recommendations for 2024.

Kick off the final quarter of 2024 on solid footing with our October newsletter ideas, from having fun with Halloween to paying homage to Rosh Hashanah.

Crafting Black Friday and Cyber Monday email content can be a struggle, from subject lines to the call to action. Grab our 35 best email subject lines and copy ideas to drive maximum conversions from your email list.

In this FREE email marketing calendar download, learn how to plan your email marketing for the quarter. We provide ideas, prompts and tools for you to get more done in less time.

Keep your brand top of mind before the holiday rush with five newsletter ideas for September.

Though the calendar may be bare of holidays and cultural events, we have four August newsletter ideas to keep you communicating with your audience.

Elevate your back-to-school email marketing. We have email examples to inspire, from the traditional to alternative spins.

Email deliverability issues can arise if you adopt an irregular sending cadence. Discover how one shop tanked its domain reputation, rebounded with a remediation plan, and is getting better results.