Library of marketing advice for attracting and retaining customers

Explore 7 compelling win-back email examples to re-engage dormant customers and boost your sales.

Back-in-stock emails can re-engage customers and boost sales. We’ve got back-in-stock email examples and subject lines to inspire.

The Shopify Editions 2023 summer release is here, with much to unpack! We’re sharing our top 8 updates for merchants to improve their marketing and merchandising.

We’re giving you a stash of holiday email subject line ideas for your newsletters. From traditional gifting-themed messages to last-chance emails, deploy our examples today!

Creating clickable email promotions and campaigns that lead to sales begins with understanding anatomy and marketing email design best practices.

How do you understand your advertising performance? It’s integral to have a grasp of your return on ad spend (ROAS). We cover the basics of ROAS and outline five ways to improve it.

Product launch emails can capture attention, drive engagement, generate excitement, and boost sales. We’re exploring the critical elements and advanced techniques for crafting effective product launch emails.

The welcome email is one of the best-performing email automations. We dive into ideas for crafting one, whether it’s a single message or a series.

Compelling email subject lines are crucial to getting the best open rates. We walk through nine tips and provide examples to improve your subject lines.

Learn what it takes to create a successful, non-cringy email for Christmas, Kwanzaa, Hanukkah and any other holiday greeting.

Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?