Visit the Holiday Hub & download our 2022 Holiday Email Marketing Lookbook
View the Holiday Hub
HomeSeguno Blog

Webinar Replay: Introduction to Email Campaigns

Webinar Replay: Introduction to Email Campaigns

During our live event last week, we walked through our newest features: Campaigns and Campaign Templates.


  • Kestrel explains why campaigns are so necessary during important events/promotions
  • Brian walks everyone through setting up a campaign template. In under 15 mins, he was able to create four newsletters.
  • Katherine walks us all through how to customize newsletters to make sure they work for your brand. 

Watch now

Why are campaigns so important?

During busy times of the year, or special events for your business - it's important to remember that a one-off newsletter won't cut it. It simply won't get the attention you're looking for. 

Instead, you'll want to develop a multi-newsletter approach, and those are called campaigns. Campaigns are a series of newsletters connected by a shared goal and look and feel. More info on Campaigns here.

You could use a campaign for:

  • New product/collection announcement
  • A store opening or pop-up event
  • Ecommerce events like Black Friday, Mother's Day, Valentine's Day
  • Important seasons like back-to-school or end-of-summer sales

Three best practices to remember with campaigns:

1) One newsletter won't cut it. Typically most minor campaigns have 3 newsletters, and larger campaigns can have over 12 newsletters.

2) The newsletters within the campaign should all share the same look and feel. This develops consistency and brand recognition, both of which are essential in building trust.

Remember: People buy from brands they trust.

3) Address any significant friction points consistently within the newsletters. Example: During gift-giving events, people are often worried about shipping, so it's a good idea to mention shipping information and deadlines within your newsletters. Often you'll see this as a banner within the message. The main idea here is that you want to soothe their concerns even before they think of them. 

Setting up a campaign template:

Watch Brian as he jumps into our Madison Page test account and builds out four newsletters in under 15mins. Feel free to pause, and follow along with him to set up.

Customizing a newsletter

If you've decided to use a Campaign Template and want to customize it to align with your brand, consider these simple tips further. Watch Katherine as she walks through how to pick a template and make subtle tweaks to match your brand. You can find lots more videos from Katherine on customizing your newsletters here.

Takeaways to consider.

Make a few simple swaps:

  • Select your collection
  • Add in your brand imagery
  • Hide elements that don't feel like a fit

Consider a few thoughtful edits

  • Use your brand colors & fonts*
  • Customize the copy

Go all the way with designer finishes

  • Mirror styles specific to your site
  • Add more of your brand imagery
  • Adjust the padding

Have you tried our new Campaign Templates? Let us know what you think! Shoot us a note at

Create, manage, and track your email marketing—without leaving Shopify.

Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more. Learn more at

Find Seguno on the Shopify App Store
Get email marketing tips, resources, and industry insights to help your Shopify store grow.

Continue reading

<div class="schedule-a-demo-injection"><div class="demo-injection-heading">Book a 1:1 demo</div><p class="demo-injection-p">Give us 30 minutes and we'll give you a peek at how Seguno's email marketing and popups can elevate your marketing.</p><a href="/schedule-a-demo" class="demo-injection-button w-button">Schedule a Demo</a></div>
<div class="getting-started-injection"><div class="getting-started-subhead">Blog Series</div><h3 class="getting-started-heading">6 steps to start email marketing for your Shopify store</h3><div class="getting-started-collection w-dyn-list"><div role="list" class="getting-started-list w-dyn-items"><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-define-your-unique-selling-proposition" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="How to define your unique selling proposition" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/how-to-grow-your-audience" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="How to grow your audience " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/your-first-email-automation-start-with-hello" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="Say hello with your first email automation " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/tips-for-building-your-first-newsletter" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="Tips for building your first newsletter " class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/make-email-marketing-efficient-with-templates" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="Make email marketing efficient with templates" class="getting-started-image"></a></div><div role="listitem" class="getting-started-item w-dyn-item"><a href="/blog/convert-interest-to-sales-with-email-automations" class="getting-started-link w-inline-block"><img src="" loading="lazy" alt="Convert interest to sales with email automations" class="getting-started-image"></a></div></div></div> <script> window.addEventListener("load",(t=>{var r=$(location).attr("href").split("/").reverse()[0];$(".getting-started-item").each((function(t){var e=$(this).find("a"),s=e.attr("href");r==s.substring(6,s.length)&&(e.attr("href","#"),e.css("opacity","0.3"),e.css("cursor","default"),e.css("transform","none"))}))})); </script>
<div class="app-download-injection"><img src="" loading="lazy" alt="Seguno + Shopify 4EVER" class="app-download-injection-shopify-logo"><div class="app-injection-text-div"><div class="app-download-injection-inner-div"><div class="_4-9">4.9</div><img src="" loading="lazy" alt="Shopify Review Star" class="download-app-injection-star"><div>Seguno Email&nbsp;Marketing</div></div><div class="app-download-injection-subhead">The top-rated email marketing app built exclusively for Shopify</div></div><a href=";channel=com" class="app-download-injection-button w-button">Get details &amp; install</a></div>
<div class="v3-email-signup-section blog-email-signup-insert"><h3 class="v3-lp-h1 text-white blog-signup-insert">Subscribe to get email marketing tips, resources, and industry insights to help your Shopify store grow.</h3><div class="v3-form email-only-form form-centered w-form"><form id="wf-form-Email-Subscription" name="wf-form-Email-Subscription" data-name="Email Subscription" method="get" class="email-only-form" aria-label="Email Subscription"><input type="email" class="email-only w-input" maxlength="256" name="email" data-name="Email" placeholder="Please enter your email address" id="email" required=""><input type="submit" value="Subscribe →" data-wait="Please wait..." class="v3-base-button brown-button email-only-form-button button-rollover w-button"></form><div class="email-only-success-message w-form-done" tabindex="-1" role="region" aria-label="Email Subscription success"><div class="events-text-block text-white center-text"><strong>Awesome, thanks for subscribing!</strong></div></div><div class="w-form-fail" tabindex="-1" role="region" aria-label="Email Subscription failure"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="email-disclaimer">By submitting this form you agree to receive email marketing messages from Seguno.</div></div>