Download our 2023 Email Marketing Planning Guide for Shopify Merchants
Download the Guide
Marketing
Popups
Automations
Black Friday & Cyber Monday
Email Templates
Holiday
Getting Started
Operations
Product Updates
The Seguno Blog

Your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.

598
4 Thanksgiving Day email newsletter examples
November 10, 2022
Black Friday & Cyber MondayBFCM
Holiday

4 Thanksgiving Day email newsletter examples

Fold a Thanksgiving Day newsletter into your overall holiday promotion strategy. We show different ways to do it.

892
How to shoot product photography and use it to increase conversions
November 2, 2022
Marketing

How to shoot product photography and use it to increase conversions

Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.

1548
7 engaging email newsletters to rev up your holiday marketing
October 25, 2022
Black Friday & Cyber MondayBFCM
Holiday

7 engaging email newsletters to rev up your holiday marketing

Generating email ideas is a top struggle for Shopify merchants. We’ve got seven email newsletter ideas — that aren’t sales promotions — to engage subscribers during the BFCM and holiday stretch.

1518
A must-have guide to Shopify subscriptions
October 18, 2022
Operations

A must-have guide to Shopify subscriptions

Considering a subscription option for your Shopify store? Here’s the lowdown on everything you need to know, from model variations to steps for getting started.

714
What’s new in Seguno: August and September 2022
October 6, 2022
Product Updates

What’s new in Seguno: August and September 2022

New integrations. Fresh email templates. More popup designs. Read this article to learn more about recent Seguno product updates!

1448
How to make your Shopify store top of mind for holiday gift giving
October 4, 2022
Holiday
Email Templates

How to make your Shopify store top of mind for holiday gift giving

Help gift-givers find their way with a four-part email marketing campaign. We’re sharing examples and strategies for making an impact, plus showing how to craft a campaign with Seguno’s gifting templates.

1094
What are the basics behind profitability?
September 20, 2022
Operations

What are the basics behind profitability?

All Shopify merchants need to understand the basics of being profitable. That involves having a handle on expenses, profits, return on investment, and lifetime value.

1661
What Shopify merchants say about holiday marketing: their struggles, successes and advice
September 16, 2022
Black Friday & Cyber MondayBFCM
Holiday

What Shopify merchants say about holiday marketing: their struggles, successes and advice

We surveyed Shopify merchants to gauge the significance of BFCM and the holiday season, and to get a peek into their thoughts and experiences around email marketing.

1116
Email subject line and copy ideas for Black Friday and Cyber Monday
September 1, 2022
Marketing
Black Friday & Cyber MondayBFCM

Email subject line and copy ideas for Black Friday and Cyber Monday

Crafting Black Friday and Cyber Monday email messages can be a struggle, from subject lines to the call to action. Make our suggestions your own when the creativity runs dry.

1054
Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)
August 31, 2022
Marketing
Black Friday & Cyber MondayBFCM

Promotional vs. emotional email marketing for Black Friday and Cyber Monday (BFCM)

There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?

1512
Black Friday, Cyber Monday, and holiday email marketing calendars for 2022
August 26, 2022
Black Friday & Cyber MondayBFCM
Holiday

Black Friday, Cyber Monday, and holiday email marketing calendars for 2022

We have six email marketing calendar ideas for Shopify merchants — from promoting early, to leveraging Black Friday and Cyber Monday, to ending December strong.

310
6 steps to start email marketing for your Shopify store
August 19, 2022
Getting Started
Marketing

6 steps to start email marketing for your Shopify store

Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.

Sign up for email marketing tips, resources, and industry insights to help your Shopify store grow.

Try for
Free

Seguno is free for up to 250 subscribers.

0 - 250 subscribers

FREE

Unlimited email sending
Newsletters & Automations
Live chat and support

251 - 1,000 subscribers

$10/mo

10-day Free Trial
+ $10/mo/extra 1,000 subscribers
Access to all premium features

Enter your subscriber count to see your price:

subscribers  =
$
30
USD/month after 10-day trial

For more pricing details, visit the Help Center. Seguno Popups priced separately.

Email Marketing Feature & Benefit

Month-to-month

Email Marketing Feature & Benefit

Billed through Shopify